
The Invisible Gorilla
And Other Ways Our Intuitions Deceive Us
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Narrado por:
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Dan Woren
Reading this book will make you less sure of yourself - and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don't work the way we think they do. We think we see ourselves and the world as they really are, but we're actually missing a whole lot.
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
- Why a company would spend billions to launch a product that its own analysts know will fail
- How a police officer could run right past a brutal assault without seeing it
- Why award-winning movies are full of editing mistakes
- What criminals have in common with chess masters
- Why measles and other childhood diseases are making a comeback
- Why money managers could learn a lot from weather forecasters
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but its much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
©2010 Christopher Chabris and Daniel Simons (P)2010 Random HouseListeners also enjoyed...




















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The book is scientifically rigorous and doesn't fear naming 'transgressions' against good thinking by Malcolm Gladwell and others. Still, the authors manage to not come across as entirely negative geeks and offer some useful conclusions. Nonetheless, this work is not inspirational in any classic sense of the word.
Consider it an overview or a high quality review of perceptive follies and you will be very satisfied. The quality of the reading is excellent.
Originality: 7
Clarity: 10
Reading: 9.9
Usefulness: 8.5
Great Overview over Hygiene of Perception
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Enjoyed
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insightfull and and a damn interesting read
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Now for the content. i have read several sort of "popular psych" books, including Malcolm Gladwell's several books. Here is the idfference...this one is based on evidence and is written by scientists. Its all based on experiments by themselves and others which really question our understanding of how our minds process information. I found the structure excellent..if give you a framework to place all their conclusions. While I think some of the later chapters, especially the one on "self improvement" a little weaker then the first chapeters, that's partly because the first chapters are so rivetting.
I will really use this information as I teach. It's applicable to almost any field. It is incredibly inciteful. And a bonus is they rag on Gladwell several times, which, I agree with. Works like his are observations from which they extrapolate immutable laws about the way the world works. This book tries to rely on solid experimental evident. The difference is striking. In addition, as experts in the field, i find the authors' insights fresh, novel, clearly things that have been thought about and puzzled over for many years.
A remarkable read.
5+
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It is well written and narrated. It is engaging and interesting. But it gets a bit boring to spend so much time of=n four key ideas. Especially because of the limited practical value of these. The author fails to connect the science with practical value.
A good example of an author who has done this is Dan Ariely with Predictably Irrational, and Daniel Pink. Their books are very useful for anyone in marketing or sales. This book is good food for your intellectual curiosity, but not much else.
Interesting but not very practical
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Interesting and useful
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Narration is too monotone, book is great
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Interesting Info but...
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epiphany after epiphany
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The extent of the authors' research, clear and compelling explanations and real-world examples of the experiences they call "The Illusion of Memory", "The Illusion of Knowledge" and "The Illusion of Cause" has really made me stop and deliberately apply their criteria to many aspects of my life - my memories of events, news stories, urban legends, "expert studies" and the things people say to me, among others. If you're interested in being a student of the truth and having culturally imposed and evolution-based blinders stripped from your eyes, I can't imagine a better point of reference than this.
Will Make you Rethink EVERYTHING
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