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The Meaning Revolution

By: Fred Kofman, Reid Hoffman - foreword
Narrated by: Fred Kofman, Arthur Morey
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Publisher's summary

Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses or other material incentives; companies that are able to successfully focus their people, their teams and their culture around meaning outperform their competition.

Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theroy, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken and universal anxiety stems from our fear that our life is being wasted - that the end of life will overtake us when our song is still unsung. Material incentives - salary and benefits - account for perhaps 15% of employees' motivation at work. The other 85% is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves.

Kofman claims that transcendental leaders, whereever they are in the hierarchy, are able to put aside their self-interests, and help others to feel connected with others on a team or in an organization on a great mission, and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non-addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.

©2018 Fred Kofman (P)2018 Random House Audio
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What listeners say about The Meaning Revolution

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Totally recommended for future leaders

If you into looking to hear an interesting story and learn not only “a few tricks”, but actually a system of how to lead and cooperate, take this book.
If you still have concerns - check Fred’s channel on Youtube, and then return and take this book :)

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Would recommend if you fit the management niche

Great book if you want to grow your management skills, if that is you, it is a must read.

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Meaningful

Food for thought.
Makes you stop and think about the things you want to accomplish.
Makes you realize what is important.
Thanks for sharing

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great for executive leaders in the western world

pretty good book. you can take few practical ides into your leadership and management life. recommended.

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validating

the points made are pretty straightforward, but it's nice to have them validated by someone with so much experience in implementing them

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This book is a must for all managers wherever they are

Fred describe the core of the 21st employees - management relationships with humility and unfolds the main key idea of success

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Hopefully this book can get in the hands of all business, social and specially political leaders

Best tool for giving meaning in your life and organization. Finding and giving a bigger purpose to your surrounding people and environment.
It enables you to look into yourself in a profound way, pushing self-awareness to become the best conscious oneself.

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The book just changed my life - Fred is a genius!

one of the most important books out there, a must read for any person in the modern society

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Otra genialIdad de Fred

La revolucion del sentido es la base fundamental de La Empresa Consciente. Los problemas "duros" que sufren las personas dentro da las organizaciones, como la desinformacion, falta de alineamiento y desconexcion tienen soluciones "suaves". Sin duda una lectura obligada para cualquier lider que quiera trascender en su exterior e interior.

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must read and listen book

So important and practical, I hope all people listen to it, not just existing leaders but anyone that wants to be a valuable and successful part of society

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