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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

De: Rob Fitzpatrick
Narrado por: Rob Fitzpatrick
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Espíritu Emprendedor Gestión Gestión y Liderazgo Marketing y Ventas Pequeñas Empresas y Espíritu Emprendedor Ventas y Comercialización Negocio Marketing Liderazgo
Practical Business Advice • Clear Actionable Guidance • Casual Approachable Tone • Valuable Interview Techniques
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It is concise, easy to follow and full of insights. I am working on developing my startup idea and the book was very eye-opening. I can suggest it to product managers as well

Best book on customer survey

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
I feel like a lot of businesses fail because they ask the wrong questions. This book is good at keeping it simple and making sure you don’t get mislead.

Great for entrepreneurs

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
This book is short and to the point. Rob gives examples of the tasks we all fall into when trying to launch a new product or improve our existing offering. Even though I knew about them, I still occasionally fall into these traps. The Mom Test is a good reminder to avoid mistakes and you can get back to it often to keep that approach fresh in your mind.

A good reminder on how to do user interviews right

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Short and to the point. The author walks
You through how to run customers interviews in a simple manner. Love it

Great book

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
One of the best books that I've read lately for entrepreneurs. Very practical. Straight and to the point. Narration by Rob is great.

A must have for entrepreneurs

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
a guide that I will be using in any setting, any interaction, work, business or social

great tools for ideas and selling in general

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
this book is gold I wish I knew this at the beginning of our start up but it’s even relevant when you are already launched thank you

so insightful

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
great points about asking proper questions, also good examples pf types of questions to ask

great points about asking proper questions

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
This is really a good book since it demystifies the art of talking to potential customers.

Great

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Would recommend this book to anyone in need of product research and validation or general sales

Very clear and to the point

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
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