The Perennials
The Megatrends Creating a Postgenerational Society
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Narrated by:
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Leon Nixon
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By:
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Mauro F. Guillén
About this listen
Get the best from accelerating social change with the new audiobook from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling it "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "a must read" (Mohammed A. El-Erian).
In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it.
In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer.
This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.
A Macmillan Audio production from St. Martin’s Press.
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“An acclaimed thought leader proposes a new way of looking at shifting demographic patterns. … In a wide-ranging study, Guillén provides a wealth of insights about how we can get the best from social change."—Kirkus
“Demographic and technological changes have transformed nearly every aspect of contemporary life: how we work, how we shop, and how we learn. Mauro Guillen’s The Perennials offers professionals of every level an invaluable guide to navigating these tectonic shifts–a deeply researched, sharply relevant and necessary read.”—William P. Lauder, Executive Chairman, The Estèe Lauder Companies and Lecturer, The Wharton School, University of Pennsylvania
“In this well-written and refreshing book, Professor Guillen powerfully sets out the case for revisiting what has long been a “given”–the traditional four stages of life. From the urgent need for life-long learning to re-imagining retirement, this book makes us question in a constructive manner the way we normally live our lives. A must read for those seeking greater fulfillment, impact and success.”—Mohamed A. El-Erian, President of Queens’ College, Cambridge, Chief Economic Adviser to Allianz and NYT bestselling author of The Only Game in Town
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The New Geography of Jobs
- By: Enrico Moretti
- Narrated by: Sean Pratt
- Length: 8 hrs and 32 mins
- Unabridged
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Today, there are three Americas. At one extreme are the brain hubs with workers who are among the most productive, creative, and best-paid on the planet. At the other extreme are former manufacturing capitals that are rapidly losing jobs and residents. The rest of America could go either way. For the past 30 years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the US and is reshaping the very fabric of our society. But the winners and losers aren't necessarily who you'd expect.
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Almost Stopped Listening
- By R. Hartley on 03-29-19
By: Enrico Moretti
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Coming Apart
- The State of White America, 1960–2010
- By: Charles Murray
- Narrated by: Traber Burns
- Length: 12 hrs and 24 mins
- Unabridged
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In Coming Apart, Charles Murray explores the formation of American classes that are different in kind from anything we have ever known, focusing on whites as a way of driving home the fact that the trends he describes do not break along lines of race or ethnicity.
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Brilliant & Flawed
- By Douglas C. Bates on 05-15-12
By: Charles Murray
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The Complacent Class
- The Self-Defeating Quest for the American Dream
- By: Tyler Cowen
- Narrated by: Walter Dixon
- Length: 7 hrs and 39 mins
- Unabridged
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Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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American Dreams
- Restoring Economic Opportunity for Everyone
- By: Marco Rubio
- Narrated by: Ricardo Suri
- Length: 6 hrs and 18 mins
- Unabridged
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Marco Rubio's parents came to the United States in 1956. The country they found was truly a land of opportunity, where hardworking people with grade school educations could afford a home, a car, and college for their kids. A country where maids and bartenders could raise doctors, lawyers, small-business owners, and maybe even a US senator. That was the American Dream - our country's central promise to its people.
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Comprehensive and compelling path for renewal.
- By gary on 06-03-15
By: Marco Rubio
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The Spirit Level
- Why Greater Equality Makes Societies Stronger
- By: Richard Wilkinson, Kate Pickett
- Narrated by: Clive Chafer
- Length: 8 hrs and 26 mins
- Unabridged
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Renowned researchers Richard Wilkinson and Kate Pickett offer groundbreaking analysis showing that greater economic equality-not greater wealth-is the mark of the most successful societies, and offer new ways to achieve it.
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An Important Book
- By Stephen Schoenberg on 12-19-11
By: Richard Wilkinson, and others
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The 9.9 Percent
- The New Aristocracy That Is Entrenching Inequality and Warping Our Culture
- By: Matthew Stewart
- Narrated by: Sean Patrick Hopkins
- Length: 12 hrs and 6 mins
- Unabridged
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In 21st century America, the top 0.1 percent of the wealth distribution have walked away with the big prizes even while the bottom 90 percent have lost ground. What’s left of the American Dream has taken refuge in the 9.9 percent that lies just below the tip of extreme wealth. Collectively, the members of this group control more than half of the wealth in the country - and they are doing whatever it takes to hang on to their piece of the action in an increasingly unjust system.
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Fantastic
- By Davena on 01-05-23
By: Matthew Stewart
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Losing Ground
- American Social Policy, 1950 - 1980
- By: Charles Murray
- Narrated by: Robert Morris
- Length: 9 hrs and 26 mins
- Unabridged
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Beginning in the 1950s, America entered a period of unprecedented social reform. This remarkable book demonstrates how the social programs of the 1960s and ’70s had the unintended and perverse effect of slowing and even reversing earlier progress in reducing poverty, crime, ignorance, and discrimination. Using widely understood and accepted data, it conclusively demonstrates that the amalgam of reforms from 1965 to 1970 actually made matters worse.
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A great book ruined by a terrible recording
- By Michael on 04-05-13
By: Charles Murray
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Who Really Cares: The Surprising Truth About Compassionate Conservatism
- By: Arthur C. Brooks
- Narrated by: Dennis Holland
- Length: 6 hrs and 11 mins
- Unabridged
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In his controversial study of America's giving habits, Arthur C. Brooks shatters stereotypes about charity in America - including the myth that the political Left is more compassionate than the Right. Brooks, a preeminent public policy expert, spent years researching giving trends in America, and even he was surprised by what he found. In Who Really Cares, he identifies the forces behind American charity.
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Let's talk truth!
- By Jeff on 09-02-12
By: Arthur C. Brooks
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Future Shock
- By: Alvin Toffler
- Narrated by: Peter Berkrot
- Length: 16 hrs and 51 mins
- Unabridged
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Future Shock is about the present. Future Shock is about what is happening today to people and groups who are overwhelmed by change. Change affects our products, communities, organizations - even our patterns of friendship and love. Future Shock vividly describes the emerging global civilization: tomorrow's family life, the rise of new businesses, subcultures, lifestyles, and human relationships - all of them temporary. It illuminates the world of tomorrow by exploding countless cliches about today.
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So Accurate
- By Peter Gracia on 03-31-19
By: Alvin Toffler
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The Case Against Education
- Why the Education System Is a Waste of Time and Money
- By: Bryan Caplan
- Narrated by: Allan Robertson
- Length: 11 hrs
- Unabridged
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Despite being immensely popular - and immensely lucrative - education is grossly overrated. In this explosive book, Bryan Caplan argues that the primary function of education is not to enhance students' skill but to certify their intelligence, work ethic, and conformity - in other words, to signal the qualities of a good employee.
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Finally, someone says what needs to be said about education
- By Brandon B. on 05-17-18
By: Bryan Caplan
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Know Your Price
- Valuing Black Lives and Property in America’s Black Cities
- By: Andre M. Perry
- Narrated by: Leon Nixon
- Length: 7 hrs and 55 mins
- Unabridged
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The deliberate devaluation of Blacks and their communities has had very real, far-reaching, and negative economic and social effects. An enduring white supremacist myth claims brutal conditions in Black communities are mainly the result of Black people's collective choices and moral failings. But there is nothing wrong with Black people that ending racism can't solve. Noted educator, journalist, and scholar Andre Perry takes listeners on a tour of six Black-majority cities whose assets and strengths are undervalued.
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More about Black lives than property
- By J. Craig on 04-13-22
By: Andre M. Perry
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Adrift
- America in 100 Charts
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
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We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
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Quick & Informative
- By W. Carillion on 10-06-22
By: Scott Galloway
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- By: Tyler Cowen
- Narrated by: Andrew Garman
- Length: 8 hrs and 42 mins
- Unabridged
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The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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Disappointing analysis of future
- By JKBart on 12-10-13
By: Tyler Cowen
What listeners say about The Perennials
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- Angelica Bega
- 09-07-23
Paths for Marketers, Less So for Policymakers
This book was well reasoned and well written but lacked clear suggestions for policy makers. Billed as a bit of both, it fell short on that side of the equation.
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- Chris
- 09-04-23
Entirely too left-wing
Watching an interview by the author intrigued me. Listening to the book was like hearing the same ideas repeated while someone was scratching nails across a chalkboard.
Every single current left-wing cause got its moment in the sun. If he wants to reach a wider audience with his views, he needs to reach a wider audience with his views and not frame everything through such ideology.
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