The Small Big Audiobook By Steve J. Martin, Noah Goldstein, Robert B. Cialdini cover art

The Small Big

Small Changes That Spark Big Influence

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The Small Big

By: Steve J. Martin, Noah Goldstein, Robert B. Cialdini
Narrated by: Mike Chamberlain
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At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

©2014 Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini (P)2014 Tantor Career Success Communication & Social Skills Leadership Management Management & Leadership Negotiating Occupational & Organizational Organizational Behavior Personal Development Personal Success Psychology Psychology & Mental Health Workplace & Organizational Behavior Business Career Inspiring
Practical Insights • Actionable Advice • Engaging Narration • Comprehensive Research • Valuable Examples
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With this being Jan. 2015, this is the perfect book to RESET your approach to several different areas of life....It's great to listen to BUT because it has sooooo many small changes that yield BIG results in your life......YOU SHOULD DEFINITELY ADD THIS ONE TO YOUR AT-HOME LIBRARY....for easy reference via table of content ( which we don't have via Audible at this time ) #THUMBSUP

A Must Read for the Top of Any Year

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I just finished the book. It provides over 50 examples of how people can use levers is influence to be more persuasive. I am a federal worker currently concerned with getting project managers to apply best practices, and I found this an excellent companion book to Dr. Cialdini's "Influence". The hardest part of applying Dr. Cialdini's principles of influence is converting his examples to my situation. Reading through these additional examples in this book really helped me process and apply the material.

Important Information

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When you are done reading this book in subtle aids of communication, TEAD IT AGAIN

Read it again….

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If you could sum up The Small Big in three words, what would they be?

direct, compelling, useful

Did the narration match the pace of the story?

Narration matched the pace of the book, however the narrator's voice was not one of my favorites. Personal preference, I suppose. Higher pitched than I'd prefer.

Was this a book you wanted to listen to all in one sitting?

There were enough ideas here for making changes that could have a big impact if employed, that I found myself as wrapped up in the current one as I was curious about what the next might be. As with any book containing this many specific ideas for change in one's approach to daily personal interactions, I connected more with some than others, and I suspect this will be the case for anyone.

Any additional comments?

Although I would have wanted more support or more studies provided to back up some of the ideas in this book, that likely would have bogged it down more than I would have liked. You'll have to decide that for yourself. I'd be surprised, however, if you didn't find several easy-to-make changes in your communication techniques that didn't bear fruit. Lots of fruit.

Good ideas with some practical applications

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The book provides a succinct summary of various books and studies. It also provides new material and presents them with good application examples.

Succinct summary of various studies & books

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Very interesting book. Must read if you are in sales and looking to improve. Check it out!

Great book

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You should easily be able to make an ROI from this book. Slow at times but the case studies were very interesting.

Scientifically Awesome

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I just finished listining and am highly impressed by the information received. Very well written and narrated. I have already recommended this book to 10 people and will continue to recommend to more and more people far into the future. Will listen to and read again.

Highly recommended!

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Filled with poignant, well-written, and well-thought out concepts. Finished today, top 5 all time reads.

Concrete, actionable book

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I just finished reading this book and I could not be happier that I got it. It has a wealth of wisdom that will help me in my business and life!

Wealth of wisdom for professional and personal life

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