The Split Audiobook By Shaun Rein cover art

The Split

Finding the Opportunities in China's Economy in the New World Order

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Split

By: Shaun Rein
Narrated by: Kevin Shen
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $18.15

Buy for $18.15

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors.

Shaun Rein runs the China Market Research Group and has spent his career helping multinationals understand where the opportunities are in China. An American who's lived in Shanghai for 25 years, he has long been one of the biggest China bulls. He now argues that while China is not a must-go destination for all companies and investors, there are still many non-politically sensitive sectors where long-term opportunities can be sought.

The Split analysis the geo-political split between the US and China, China's sharp turn towards socialism and how this will cut into fat margins in many sectors. It explains why corporations in sectors such as semiconductors and AI should stay clear of China and relocate to other countries like Vietnam, India and Mexico. Yet principally, Rein makes the case that that fears about China's shift are far overblown and that for most sectors it should remain the main growth driver for even the largest companies.

Expert insights into China's national policy reforms, its rising middle class seeking to save and invest, and their focus on health and wellness, will inform the international strategic decisions for companies around the world in sectors such as finance, consumer goods and auto.

China will soon eclipse the United States as the world's largest economy and companies will lose out if they do not know how to invest in China properly. No company has been able to get into China for 3 years. Shaun Rein hasn't left. He's therefore uniquely positioned to advise now that China is opening up again.

The Split presents a unique and informed case for why the time is definitely now to capitalize on policy changes and trends in China that will support long-term opportunities for your business.

©2024 Shaun Rein (P)2024 Hodder & Stoughton Limited
Economics Exports & Imports Globalization Middle class United States
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Split

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Clear voice of reason in a murky world

Shaun is one of the few voices of reason writing about the reality of where we are now and how we got here in the relationship between US and China. His views are based on decades of real world data and conversations on the ground in both markets. It’s worth a read and you’ll be smarter about what you need to do to survive and thrive from this avoidable conflict.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

very insightful, real understanding of China

unlike many useless China bashing entertainment books, this is a real, proper assessment of what is really going on in China, why those things are happening, and what businesses can do to navigate those themes.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Beyond the Headlines: Navigating China’s Economic Opportunities

At first glance, The Split seems like a book about geopolitics, but its real focus is identifying opportunities in China’s evolving economy. Shaun Rein offers clear and nuanced insights, cutting through sensational narratives to explain the “why” and “how” behind China’s shifts. Using an accessible, conversational tone, he breaks down complex macroeconomic trends and highlights sectors like finance, consumer goods, health, and autos where long-term potential remains strong.

For anyone interested in China’s economy and global market strategy, this is an essential read.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!