Preview
  • Understanding Social Marketing

  • How to Create an Effective Social Marketing Campaign to Improve Social Behavior for Good
  • By: Josh Mark
  • Narrated by: Jack Powell
  • Length: 6 hrs and 31 mins
  • 5.0 out of 5 stars (5 ratings)

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Understanding Social Marketing

By: Josh Mark
Narrated by: Jack Powell
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Publisher's summary

Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole.

Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences.

Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications. There are several highly productive advertising strategies for company and brand growth. Only social marketing is the most efficient way to build an organization or brand's image. Together with other principles and approach, this involves the systematic application of advertising to achieve specific behavioral goals for a social or public benefit. It applies advertising concepts and processes for building, communicating, and generating value to influence target audiences.

In this book you will learn:

  • What is social marketing
  • How to conduct social marketing campaign
  • Basics of image development techniques through social marketing
  • Role of social marketing in brand building
  • Social corporate responsibility of businesses and other financial institutions
  • Importance of social marketing to build up a successful business organization

This book is about how social marketing affect behavior and mentality of society.

So, what are you waiting for? Grasp your copy now.

©2019 Josh Mark (P)2020 Josh Mark
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What listeners say about Understanding Social Marketing

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Great audio-book!

Beautifully informative and better worded. Decorated Robert Miller Captures the llistener and leaves an expert on the subject

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Absolutely Brilliant Representation!

In any event down to earth and simple, for some other person to showcase primarily based lifestyles like my disciple. I'm happy to have this audio- book shopped. Lots of love.

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Taking the Gold!!!!

As usual the third edition of Dan Kennedy is a terrific reading. Sat through the entire tome in the evening and in the afternoon. It has all the right information . Way to go for Dan!

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I ponder this audio-book!

However, this audio book also includes a large number of online assets and content that can be accessed as a result of the acquisition of the audio book

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Fantastic audio-book by addressing author!

To see what I liked / disliked about his audio-book, I had never had an author contact me before. As keeping in touch with customers is part of his lessons,Thanks to Josh Mark!

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