Worth Every Penny
Build a Business That Thrills Your Customers and Still Charge What You're Worth
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Narrated by:
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Curt Alexander
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Tony Dipiazza
About this listen
From the New York Times and Wall Street Journal best seller
A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run your business - one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.
You'll learn how to:
- Build a brand that lays the foundation for you to charge what your offerings are worth.
- Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting.
- Throw traditional advertising to the wind and implement a boutique way of marketing that's more affordable in this competitive business environment.
- Learn the relationship-based sales skills needed to sell without being pushy and have your clients clamoring for more.
The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners - restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.
©2012 Sarah Petty, Erin Verbeck (P)2021 Sarah Petty, Erin VerbeckListeners also enjoyed...
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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What Customers Crave
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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Company of One
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
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UnMarketing, Second Edition
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
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Book Yourself Solid, Third Edition
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
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What listeners say about Worth Every Penny
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Dottie F.
- 12-20-22
Great book for boutique business owners.
This book helped me refocus my business through the boutique lens and has me reevaluating each aspect of my business to be certain I’m following the boutique business model
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- Leo
- 12-04-22
DEFINITELY WORTH EVERY PENNY"
As a photographer, looking for additional guidance on steering my business, I kept seeing this book being advertised in trade magazines. Finally picked it up at a bookstore, but wanted to listed to it while I traveled. Very good information! Has given me new direction and will start running my business in the boutique mindset. Thanks Erin and Sarah for creating this business journal for success.
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- Amber
- 02-03-22
Great book, great advice
I really enjoyed this book. The content was great and the advice was sound. It’s definitely a new way to look at business and I’m so glad I found it as I’m about to start so I can do business this way from the start.
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- Jose Gutierrez
- 08-06-21
Fantástico
Like anything else in life, we need to put everything on the table and practice.
There is a lot of information. I loved this book. Things were explained
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- Amanda Inge
- 09-15-21
Love this podcast
Love Sarah's energy and passion! She encourages me every week to keep going and keep striving for my goals!
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- Nikkita J
- 11-28-22
right on time
this book was recommended in the season where my husband and I are scaling one business, growing another and starting another and this was just what I needed to mentally wrap my mind around "worth" and the type of businesses we want to have and be known as. very good and easy read... and the action steps were a perfect way to actually implement the nuggets from each chapter.
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1 person found this helpful
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- Samantha Tollison
- 05-04-22
Helpful, inspiring, & productive
Great book!! Such helpful activities & great suggestions!
Inspirational!
I do wish the audio was female to match the authors
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- Stephanie Z.
- 10-29-24
Buy the printed book not the audiobook!!! Trust me.
I have great respect for Sarah Petty. I think the book is good. But for all things good and proper in this world don’t buy the audiobook.
I don’t know who thought it was a good idea that a book written by two women should be read by men for an audiobook. There is a huge disconnect when a man reads the sentence “ I was pregnant with my twins when…”
The book is written in the first person and should be read by a woman. There are plenty of women voice actors out there. I don’t understand why they didn’t have a woman read this book.
The audiobook was so disconcerting and so annoying being read by a man that I just couldn’t get through it. Save your money and listen to her podcast or buy the printed book instead.
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- Elizabeth P.
- 10-22-21
good, not much new
this was an interesting overview of the same marketing idea that is out all over facebook by other photographers: charge your worth, dont compete with shoot and burn, and be a high touch hand holding business. Good, but not great. there were some good action steps that were interesting, like writing down your brand fonts, colors etc so you never go off brand. but there are better books out there to help you market your business.
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1 person found this helpful