Writing for Busy Readers
Communicate More Effectively in the Real World
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Narrated by:
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Todd Rogers
About this listen
Writing well is for school. Writing effectively is for life.
Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
- Less is more
- Make reading easy
- Design for easy navigation
- Use enough formatting, but no more
- Tell readers why they should care
- Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.
When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.
* This audiobook edition includes a downloadable PDF with examples and tips from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Todd Rogers and Jessica Lasky-Fink (P)2023 Penguin AudioListeners also enjoyed...
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Critic reviews
**A Next Big Idea Club must-read title for September 2023**
“Genius! A succinct, sage guide to writing effectively—and the only one I know of that is grounded in evidence of what really works.”—Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, author of Grit
“It’s Strunk & White for the internet age.”—Publishers Weekly
“This book won’t just make you a better writer—it will turn you into a more effective communicator. WRITING FOR BUSY READERS is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.”—Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
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Mind Mapping
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This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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make sure to practice
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How to Write Best-Selling Fiction
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Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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I'm a writer and this course is to blame.
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Dark Alliance
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In July 1995, San Jose Mercury-News reporter Gary Webb found the Big One - the blockbuster story every journalist secretly dreams about - without even looking for it. A simple phone call concerning an unexceptional pending drug trial turned into a massive conspiracy involving the Nicaraguan Contra rebels, L.A. and Bay Area crack cocaine dealers, and the Central Intelligence Agency.
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Bigger than You Thought
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There's No Such Thing as Bad Weather
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Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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Great concept, interesting writing.
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English Grammar Boot Camp
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Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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Spectacular
- By Quaker on 09-24-16
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Our Magnificent Bastard Tongue
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A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar. Why do we say "I am reading a catalog" instead of "I read a catalog"? Why do we say "do" at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Tongue distills hundreds of years of fascinating lore into one lively history.
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Great for casual linguists
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Easy Spanish Step-by-Step
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Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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Best so far . . .
- By Medusa in Akron on 07-20-21
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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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Made me a better communicator.
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What listeners say about Writing for Busy Readers
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Lucy A. Pithecus
- 10-05-23
Excellent practical tips & an enjoyable listen
This book 1) establishes that the writer is responsible for writing clearly and concisely so our message gets through and 2) gives us the necessary tools to achieve effective writing.
It explains the reasons and techniques for the six principles (listed in the Publisher's Summary), which are practical, well-organized, and ready to be used.
The book is excellent for a casual listen when commuting or chilling, and its recommended tools are readily applicable. If you are familiar with neurological studies on attention span, feel free to skip chapter one on the necessity for effective writing.
If you like this book and want more like that, "The Elements of Style" by William Strunk Jr. & E. B. White is a must for all writers (though probably better in a paper book than an audiobook); for research writing, check out "They Say / I Say, The Moves That Matter in Academic Writing" by Gerald Graff & Cathy Birkenstein; for inspiration to write, check out "The View from The Cheap Seats" by Neil Gaiman (also ready by the author, highly recommended).
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- Caleb White
- 03-23-24
Must-read for writers and communicators
Writing for Busy Readers transformed the way I view writing and gave me practical strategies to implement right away. I now use the six principles in my job in education and for my author newsletters. I highly recommend this book for educators and writers. It will give you a new lense for your work. I've already purchased two additional copies for colleagues. Well done, Rogers and Lasky-Fink, and thanks for this incredible resource.
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- Anonymous User
- 12-17-23
Takes a subjective topic and provides statistics alongside advice.
I think the ways they handled the topics and issues in this book are second to none.
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- Alison Brooks
- 03-12-24
Cuts right to the heart of effective writing
This book is absolutely brilliant in its ability to distill simple lessons from complex human tasks
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- James Standish
- 03-05-24
Well organized & appropriately, concise
A well written and concise set of rules for communicating in today’s busy environment. Appropriate for everyone. 15 word minimum 15 word minimum 15 word minimum 
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- Maarjo
- 04-30-24
Magnificent!
The book which speaks for itself - it's written for busy people who value clear, easily understandable, well structured text.
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- SD
- 11-08-23
A “Must Listen” + game changer
Rogers and Laskey-Finke give practical and research-backed strategies to communicate more effectively in writing. Rogers is the audiobook narrator and he is easy to listen to. Feels like chatting with a longtime friend. Applying these principles has already improved my performance at work, and colleagues have noticed/commented on the change.
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- Ted Kennedy
- 11-29-23
Required reading for writing for readers
This is a book our company has been wishing into existence for the last several years. So glad we didn’t have to write it ourselves!
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- Ben Collins-Hamel
- 07-21-24
Common Sense…repeated repeatedly.
The irony of the fact that this book was far too long for the messages delivered is not lost on me. I don’t disagree with the messages the authors were getting across but it was a lot of common sense and probably could have been related at a tenth of the length.
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