In today's episode, we're going to talk about the perspective of a broker and specifically how to plot a course for success, how to understand where you're at what you need to do next, and really drive your business forward as it grows, matures, scales and expands. And, you know, we always start with kind of the what is the core problem, the why what is the frustrations. And as a broker, some of those frustrations are pretty heavy. As far as like, hey, we bring on new agents, but it creates a giant mess. Just like if you think that a new agent is going to help expand your business. And in actuality, sometimes if you're not prepared, it actually slows you down. Or managing demand. And versus actual payback, being able to build an engine for leads for your agents, where you get the money back so you can reinvest it instead of it becoming just a big giant money pit. And finally, the frustration of how do I recruit new agents and keep them around? How do I make sure that they're not just leaving as a broker? You know, there are some things that you want, you want a smooth onboarding process, you want to be able to bring in an agent and know that from day one to day 90, they're up to speed, they know what they're doing and how they're doing it. You want a scalable demand engine, scalable, meaning that it's repeatable, it keeps going. It's not just a giant, money-sucking pit or time and energy pit. And last time, I think your last thing is you want a sticky team, both a team that attracts new team members, but also a team that retains them that keeps these agents around not just because you offer them the lowest percentage or something like that, but because you actually built real value in being a member of your team.

"But where it gets missed a lot of times of saying, but there's also the opposite of that of saying we want to build a better-rounded setup where I have agents who are great at marketing agents who are great at prospecting agents who are great at networking so that we have a more rounded team so that my team can learn from each other and those types of things that it is also a viable option choose from, I'll be honest, is probably a harder path for a lot of people. Because it's saying, I'm going to have to figure out how to bring in people who are good at things, I'm bad at, going, going out to teach and find mentorship, or things that I'm not ready."

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