• 04 Erin Whalen – #1 Copywriting Secret That Inspires Engagement

  • Jun 24 2022
  • Length: 28 mins
  • Podcast

04 Erin Whalen – #1 Copywriting Secret That Inspires Engagement

  • Summary

  • We’re dishing on the #1 secret to writing marketing copy that engages and inspires action: empathy. Learn from global marketing expert, Erin Whalen, the secret to successful relationship marketing–knowing how to build authentic, personal connections with your ideal clients and customer.

    In this episode, we're going to look at copywriting strategies to help you effectively inject empathy into your marketing copy and reframe your message to focus on your audience during a disruption.

    00:00 - Introduction

    00:55 – How to rethink your marketing during a disruption

    02:58 – The value of offering help without strings attached

    05:47 – Give people what they need to build trust

    08:25 – Where is empathy in marketing going?

    10:52 – Why people buy from companies with purpose

    13:35 – Fear-based marketing and why it doesn’t work

    16:54 – Effective marketing communicates a clear message

    18:00 – One key to effective marketing is to inspire action

    20:55 – Earning community gratitude

    24:43 – Look for opportunities to fill the customer’s needs

    Erin Whalen bio

    Erin Whalen, affectionately known as the Word Wrangler, is a copywriter and digital content strategist whose writing has generated millions of dollars for her clients. She has written for online marketing companies, global software giants, digital marketing agencies, and NYT-bestselling authors such as Jack Canfield and Iyanla Vanzant. Erin believes that the secret to successful relationship marketing is knowing how to build authentic personal connections with your audience. And the key to that? EMPATHY.

    Thank you for tuning in to the Leader Lounge Community podcast. If you enjoyed this episode today, be sure to hit follow and share with your friends and community.

    Links to additional resources

    Erin Whalen’s website: http://erinwhalen.com

    Get Erin’s free copywriting masterclass and learn The Secret to Writing Copy that Inspires Engagement & ACTION: https://erinwhalen.com/masterclass/

    Join Erin Whalen’s 12-week WordPower Academy to learn how to write your best copy ever! https://wordpoweracademy.com/

    Follow Erin Whalen on Instagram: https://www.instagram.com/erinwhalenwashere/

    Follow Leader Lounge on Spotify: http://leaderlounge.community

    Follow Leader Lounge on Instagram: https://www.instagram.com/leader_lounge_community/

    April Qureshi’s website: https://aprilqureshi.com

    April on LinkedIn: https://www.linkedin.com/in/april-qureshi/

    April’s books on Amazon: http://booksbyapril.ca

    Book April to speak at your event: http://aprilspeaks.ca

    Episode transcriptions

    Get the full transcript at: https://aprilqureshi.com/04-erin-whalen-1-copywriting-secret-that-inspires-engagement/

    Originally broadcast in May 2020 during the Lead From Within Global Leadership Summit at the onset of the global pandemic. My purpose for republishing is that the value of the conversations with leading experts around the globe is still relevant and will continue to be a touchstone for empowering business and community leaders with innovation and compassion during challenging times.

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about 04 Erin Whalen – #1 Copywriting Secret That Inspires Engagement

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.