• [041]The Gentle Marketing Revolution with Sarah Santacroce

  • May 13 2021
  • Length: 40 mins
  • Podcast

[041]The Gentle Marketing Revolution with Sarah Santacroce

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  • Summary

  • Gentle marketing is feasible and effective and you don't feel like you are selling at all, rather you focus on serving your clients in the best possible way.

    When I learned that Sarah Santacroce was about to publish her book "The Gentle Marketing Revolution", I bought it immediately. I've known Sarah for quite some time and I was sure her book would be exactly what I and many other entrepreneurs would need to finally give ourselves permission to market in a way that is more aligned with what we are and feel good about it!

    Here’s what we will cover in today’s episode:

    - What is wrong with traditional marketing
    - Why a gentler marketing really works
    - Some examples of ‘Hype’ Marketing and how to turn them into gentle marketing
    - How to bring more empathy to the business world
    - Why introverts struggle more with self-promotion?
    - Sara's version of the 7 Ps of Marketing
    - The 3 phases of gentle marketing
    - "The Gentle Marketing Revolution" book
    - Sarah's book launch campaign on Kikstarter

    To access the show notes of this episode, visit: https://www.thebridgecenter.net/041prosperityonair
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