13. Thinking Pink: The Business of Breast Cancer
Oct 29 2024
Length: 13 mins
Podcast

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13. Thinking Pink: The Business of Breast Cancer

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Summary
It's Pinktober for better or worse. Drawing from her own journey as a consumer, marketer, and now survivor, Mel dives into how her views on the “pink month” have evolved—from excitement over pink products to questioning the true impact of those purchases. Join Mel as she breaks down the history of breast cancer awareness month and the delicate balance between being charitable and profitable. Are we raising meaningful funds or just buying into marketing campaigns?

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