Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business’s hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand’s value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquisitions like Blue Bottle Coffee), and Brand Equity (what customers truly feel about you). We’ll also dive into why brand-building is one of the smartest investments you can make, from allowing premium pricing and fostering loyalty to enhancing market share and attracting investors. Whether you're aiming to scale or setting up for a future sale, understanding and building your brand’s worth isn’t just a nice-to-have—it’s your path to long-term success and industry influence. Ready to take your brand to new heights? Let’s get started!

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