• 2. Learn how to create & channel demand for your business by NOT focusing on what you offer

  • Oct 21 2022
  • Length: 55 mins
  • Podcast

2. Learn how to create & channel demand for your business by NOT focusing on what you offer

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  • Summary

  • Businesses have traditionally focused on communicating what they offer - products or services... This may lead to short-term wins, but sooner or later the lack of communication at a category level will occur which negatively impacts your sales pipeline.

    In this episode, we explore the 1st stage of demand: Create & Channel Demand.

    We walk you through examples of B2C and B2B businesses and how they're creating & channelling demand in the 21st century by focusing on their category.

    Access monthly revenue generation insights via email: https://www.searchkingsafrica.com/new...

    Access weekly insights from Grant here: https://www.linkedin.com/in/grant-gre...

    Follow SearchKings™ Africa on LinkedIn: https://www.linkedin.com/company/3328...

    Visit our website: https://www.searchkingsafrica.com/
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