About the Guest:

Cooper Reaves is the Director of Marketing and Government Relations at the Johnson City Chamber of Commerce. With a background in advertising and public relations from East Tennessee State University (ETSU), Cooper has progressed from intern to his current full-time role, where he specializes in handling press communications and liaising with legislators at various government levels. Over his career, Cooper has been instrumental in encouraging business development and fostering community connections within the Johnson City region.

Episode Summary:

Join host Colin Johnson as he delves into a robust conversation with Cooper Reaves of the Johnson City Chamber of Commerce. In this engaging episode, Cooper shares insights into the chamber's role in economic development, their active recovery efforts following the flooding caused by Hurricane Helene, and the revitalization of their 'Region Ahead' initiative aimed at supporting local businesses. This episode not only highlights the chamber's commitment to marketing, workforce development, and business advocacy but also showcases the dynamic potential within the Johnson City community.

Listeners will gain an in-depth understanding of the various initiatives spearheaded by the chamber, including the impactful 'CO.STARTERS' 10-week entrepreneurial program and the 'Young Professionals of Johnson City' network designed to attract and retain emerging talent. With comprehensive discussions on economic strategies, government relations, and the fostering of community solidarity, Cooper Reaves provides a compelling narrative that underscores the vibrant growth occurring within Johnson City. Engage with this insightful episode to learn about the vital roles played by local chambers in sustaining business health and nurturing community resilience.

Key Takeaways:

• The Johnson City Chamber of Commerce has mobilized efforts, including the 'Region Ahead' initiative, to support businesses affected by natural disasters.
• 'CO.STARTERS,' a ten-week entrepreneurial development course, is pivotal in equipping budding business owners with crucial skills and resources.
• The need for event venues and family-friendly attractions in Johnson City presents opportunities for future business development.
• Workforce development and retaining young professionals are at the forefront of the chamber's strategic goals.
• Cooper Reaves emphasizes the importance of community collaboration and government relations in promoting a pro-business legislative environment.

Notable Quotes:

• "We're raising money. We've raised already over $250,000 launched on Saturday. So a couple of days, we've already raised over $250,000, which is going to be huge for our region's small businesses."
• "I love it here. All my family is here…this is where I think the best people in our country are sitting, right here."
• "CO.STARTERS is our ten-week entrepreneur development course…we'll show you. This is how you build your business."
• "We're not your granddad's chamber anymore…we say it a lot…we're just really diving into what affects businesses right now, and that's AI marketing, technology trainings."
• "Knowing that we live in a community that stands shoulder to shoulder, arm to arm, understands the definition of what a neighbor is, understands what a community is supposed to be about."

Resources:

• Region Ahead Initiative
• Johnson City Chamber of Commerce: Website
• CO.STARTERS Program
• Young Professionals of Johnson City
• Cloudwise Academy

Dive into the full episode to explore these themes and understand how the Johnson City Chamber of Commerce is making strides towards economic growth and community resilience. Stay tuned for more enlightening content from the podcast series!