Whenever I am in the USA, I love watching the different television preachers in action. I noticed they are master storytellers, usually using Bible incidents to make a point in the here and now. The parables in the Bible are all mini-episodes, which teach a point about success. They are definitely on to something with their storytelling expertise.

As speakers, we have a topic to address, a key message we want communicate and the platform to do so. How can we add memorable, interesting stories to our talk which will bolster the point we are making? The best stories are the ones people can see in their mind’s eye. It is a bit like reading a novel, after you have seen the video series or the movie based on the book. You can easily picture the scenes, the situation, the characters, the backdrops, etc. when you read the text.

This is what we should be looking to create. Short descriptions of incidents that inform a certain course of action. There should be people involved, preferably people they know already. We want locations they can see or imagine. We weave our point into these stories and draw conclusions for the audience on what course they should take.

So, plan the talk well and paint a picture of the season, the location interiors, the people involved. We want the listeners to be able to see all of this in their mind’s eye.

Combining storytelling, with a bit of showmanship, is a powerful move. Being energized will help us get our message through all the competing noise in a busy life. We need to use showmanship in moderation though or it can quickly feel manipulative. It will however lift the energy in the audience and grab their attention, as you download your key points.

Try adding some excellent, illustrative stories into your next presentation and also see where you can add in some showmanship, to engage with the audience members. Let’s use storytelling to become much more memorable as presenters, but in a good way!!!