“The things that you're teaching are the skill sets that will keep you employable for the rest of your life. Learn how to sell.” —René Rodriguez

Sales is not just about closing deals— it's about understanding the customer's needs, building trust, and providing genuine value. Effective selling requires emotional intelligence, strategic thinking, and a commitment to continuous learning. Whether you're an entrepreneur or a seasoned professional, mastering the art of sales can unlock new levels of success and fulfillment.

René Rodriguez is a renowned expert in behavioral neuroscience and the author of "Amplify Your Influence." With over 30 years of experience in applied science, René has dedicated his career to helping individuals and businesses unlock their full potential through the power of persuasion and communication.

Tune in as Daniel and René share insights on the neuroscience behind effective selling, the importance of emotional self-regulation, the role of storytelling in business, and strategies for overcoming common sales and entrepreneurial challenges.

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Episode Highlights:

03:13 Understanding Behavioral Neuroscience in Sales

06:16 Identify Problems Before Solutions

13:59 Adapting Tools and Strategies in Sales

19:02 Emotional Self-Regulation and Personal Growth

32:35 The Signs of Growth

40:56 The Role of Storytelling in Business

43:10 Sales Skills and Business Success

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Considered by many as the leading authority on leadership and influence, René Rodriguez is a best-selling author, keynote speaker, leadership advisor, and transformational speaker coach. For the last 27 years, René has been researching and applying behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change.

As an entrepreneur and CEO of multiple companies, Rene integrates a practical business approach that inspires his audiences to take action. Through his keynote, boot camps, workshops, and proprietary Amplifii™ course, he helps us own our backstory to build the frame for not only our unique value propositions but also a beautiful picture of life.

His audiences describe him as "powerful", "thought-provoking", and "authentic". They say things like, "you could hear a pin drop as everyone was so captivated."

The result: greater influence, personal transformation, and immediate results in business and life by engaging with courage and grace.

His best-selling book, AMPLIFY YOUR INFLUENCE, can be found on Amazon and other major retailers.

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