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Content made your favourite creator your favourite.

It wasn’t the flashy editing or the funky sounds.

It’s the message they deliver:

• Alex Hormozi
• Iman Gadzhi
• Dan Koe

This has developed a cult-like following. Coupled with a crazy amount of reps. The volume + quality makes them a category of one.

I spoke with Logan Forsyth to break down how top creators generate millions of dollars and views. Logan is behind a lot of your favourite creators. Scaling up thousands of posts a month generating billions of views.

Our second podcast is a deep-dive into:

• Psychology of content
• Opportunity for 2025
• Undeniable offers
• Content systems
• Branding

If you want to build a content business that works for you in 2025, this podcast is for you.


Connect with Logan Forsyth
Instagram: https://www.instagram.com/loganforsyth

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1


(00:00) Preview and Intro
(00:35) Why Every Creator Needs an Offer
(03:09) Entertainment vs. Educational Content
(08:54) Patreon for Monetisation
(11:11) Content Creation for Business Owners
(15:18) Niche Content Targeting
(18:36) Organic Reach vs. Paid Ads
(20:13) The Evolution of Short-Form Content
(27:22) How Algorithms Level the Playing Field
(29:27) Evolving Content to Match Audience Maturity
(33:30) The Balance Between Polarization and Brand Risk
(39:40) Building Systems for Content Success
(43:12) Logan Forsyth’s Monetization Strategies
(46:18) Why Free Content Works
(52:06) Tools and Systems for Engagement Tracking
(54:19) Founding Media Scaling
(59:45) Balancing Quality and Creativity in Content
(01:03:14) Adding Personality to Your Content
(01:06:51) Aligning Values with Business Practices]
(01:08:36) The Role of Storytelling in Short-Form Content
(01:11:49) The Future of Media Scaling

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