Why do so many highly educated professionals struggle with managing their business finances? How can shifting your money mindset transform your practice and your life? In this episode, Dr. Lauryn sits down with Danielle Hendon, founder of 4 Corners CFO, to explore how small business owners can build financial confidence and align their money mindset with their business goals. Whether you're battling debt, overwhelmed by numbers, or simply looking to better understand your financial picture, this episode is packed with insights to help you thrive.

Together, Dr. Lauryn and Danielle unpack a range of topics, including why doctoral programs often skip essential business training, how to calculate your financial “runway” for starting a business, and the importance of approaching debt with intention. They also dive into identifying required costs versus good investments, balancing present-day spending with long-term goals, and the power of budgeting to tell your business’s financial story. If you’ve ever felt lost in the numbers or unsure about your next financial move, this conversation is for you.

Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services tailored to small business owners. With over a decade of experience in corporate finance and accounting, Danielle combines her expertise with a passion for empowering entrepreneurs. Instead of helping corporations increase share prices, she now helps business owners boost their livelihoods and create lasting legacies in their communities. Through her work, Danielle brings the benefits of big-business financial analysis to a personal scale, making financial success accessible and actionable for her clients.

Learn all about 4 Corners CFO and what they have to offer!

Get all of Danielle and 4 Corners links here, including free consult calls, podcast links, worksheets, and more!

Follow Danielle: Instagram | LinkedIn

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