What if your email marketing strategy is costing you more customers than it's gaining? This episode of Turn Down the Hustle is a must-listen for T-Shirt business owners who want to avoid common pitfalls and maximize their email campaigns. Learn why sending marketing emails from Gmail is a big mistake and how using an Email Service Provider (ESP) can help you maintain professionalism and comply with the CAN-SPAM Act, ensuring your emails don't end up in the spam folder.

You'll also discover the right balance between sales-focused content and engaging storytelling. Ever wondered if you're overusing images in your emails? I'll explain how too many graphics can negatively impact your email performance, particularly on mobile devices. Plus, I tackle the emotional side of email marketing by discussing why obsessing over unsubscribes is counterproductive and how understanding the reasons behind them can help you build a more effective mailing list.

Finally, I share actionable steps and best practices to refine your email marketing strategy. From creating captivating email templates to allowing uninterested subscribers to opt-out, you'll gain valuable insights to boost your engagement metrics and reputation with your ESP. Join me for a deep dive into email marketing that will set yourT-Shirt business up for long-term success.

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