4 Elf Day 2024 was on December 14th this year and we headed out to Marshall Michigan to see what is going on in the world of ROAK and Dark Horse. The first half of the episode brings out Chuck Mascari Jr, managing partner of ROAK/Dark Horse to talk about the industry, the changes, and how they've been weaving in the murky waters of the current landscape of craft beer. It just so happens, big fan of Dark Horse Rob Sims (former Detroit Lion and co-founder of Primitiv) talk about the comparison of the Cannibas and beer industry, and what each industry can learn from each other as consumer choices continue to change each year.

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