• #4 How to create a category - with Frida Ahrenby, CMO @ GetAccept

  • Jun 27 2022
  • Length: 30 mins
  • Podcast

#4 How to create a category - with Frida Ahrenby, CMO @ GetAccept

Listen for free

View show details

  • Summary

  • Category creation is the biggest positioning play out there. But how do you actually do it? Frida provides a solid 5-point plan: 

    1. Get absolutely aligned on the category you want to create internally.
    2. Get external prof your category concept makes sense. Speak with your customers. Get references. 
    3. Become the thought-leader within the category you're creating. You need to be top of mind and top of search.
    4. Work together with a third-party like G2 or Gartner to get that critical industry recognition (NB. This is not easy!)
    5. Build a community around the category to help it thrive and provide a source of new ideas.

    GetAccept are succeeding with 1-4 and now they're considering how to approach 5. Check out the episode for a far more thorough breakdown.
    Show more Show less
Show more Show less

What listeners say about #4 How to create a category - with Frida Ahrenby, CMO @ GetAccept

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available