• #493: How to Unlock Customer Insights That Make Your Stories Sell

  • Dec 9 2024
  • Length: 56 mins
  • Podcast

#493: How to Unlock Customer Insights That Make Your Stories Sell

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  • Summary

  • Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue.

    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

    #StoryOn!

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