• #50 Eisberg Wine: doubling capacity & dealcoholisation

  • Dec 20 2024
  • Length: 42 mins
  • Podcast

#50 Eisberg Wine: doubling capacity & dealcoholisation

  • Summary

  • FREE COURSE: OVERCOMING THE HURDLES


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    SHOW QUOTES

    “If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”


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    SHOW SUMMARY

    Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle.
    We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.


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    WE CHAT ABOUT

    2:28 The Eisberg story

    4:17 Dan's story

    6:23 Why is good low/no wine so hard to find

    10:03 Doubling capacity

    12:04 What is dealcoholisation?

    13:47 The Eisberg range

    22:42 Bestsellers

    25:01 How to enjoy alcohol-free red wine

    28:08 Alcohol-free in Germany

    33:39 What's next for Eisberg?

    36:00 The role of customer feedback

    39:34 The BBQ-Q

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    EISBERG WINES // @EISBERGWINE // @DANHARWOODWINE

    Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.

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    WE ALSO TALK ABOUT:
    Athletic Brewing*

    Lucky Saint*

    Ish Daiquiri*

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    BEST EPISODE TO CHECK OUT NEXT

    #33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén

    Download your free quick start guide at lownodrinkermagazine.com/freegifts

    If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

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    FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

    The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

    Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

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