• #50: Sports Sponsorship & Marketing w/ Abimbola Ilo

  • Feb 21 2024
  • Length: 39 mins
  • Podcast

#50: Sports Sponsorship & Marketing w/ Abimbola Ilo

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  • Summary

  • This episodes provides is an insightful episode with Abimbola Ilo, the Founder & Chairman of the leading sports marketing and management company headquartered in Lagos.


    The conversation covered the sponsorship landscape in Africa, how CAF have done an amazing job with AFCON and what can be done to improve the standards of sports in Nigeria.


    This is a really insightful conversation and one that you can't miss.


    Timestamp:

    • Introduction - 01:34
    • How did the market receive Integral - 07:39
    • Building Event Attendance - 10:23
    • Perception of Sponsorships - 14:04
    • Sponsorship - 19:43
    • Stakeholder Engagement - 21:58
    • Challenges to the growth of Sports in Nigeria - 26:04
    • Potential Growth Areas? - 32:39
    • Quick Fire Questions - 34:50


    Download the Report: ⁠ASU AFCON 2023 Overview⁠

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