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In this Episode

Jab Jab Jab Right Hook !

So what’s a Jab?

What’s a right hook?

When to throw a right hook

Content is King but Context is God

Connect with Darren on LinkedIn

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In this Episode

A warning 

That question - How do I get to the top of google

How google works and how they make their money

What are algorithm updates anyway 

Types of SEO

What is google looking for on your site?

Bounce rate

The work we now need to do

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In this Episode

Content Opportunity Mindset

What is COM

Case studies

Content marketing

Documenting your process

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In this episode

Major changes on Instagram over the past year

That Announcement

Why are meta making these changes

That great skit

Algorithm changes - why you see what you see

The learning curve

My challenge to you

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Email isn’t dead. Far from it

In fact, email marketing is just as profitable as it ever was. It’s a great way to connect with your audience and build a relationship with them.

If you implement the advice and tips from this podcast into your future email campaigns, you’ll have an audience who are looking forward to receiving your emails instead of viewing them as spam or ads.

I’m no GDPR expert which is why I’ll be dealing with the Strategy, Tactics and Tools and leave the compliance information to Eileen.

Special Guest – GDPR Trainer & Consultant

Eileen Ireland

Eileen has had a varied career working predominantly in the legal and insurance fields and had her own Private Investigation business for a few years-just in case she looks familiar to any of you!

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In this Episode

Social Media Savvy?

Do I even need a Website?

Is Traditional Marketing Dead?

Branding & Positioning

Marketing Strategies Matter

Successful Email Marketing

Content Marketing

To blog or not to blog

Podcasting as a Marketing Strategy

Hosted on Acast. See acast.com/privacy for more information.

In This Episode

What is a Podcast :)

What isn’t a Podcast 

How to find podcasts

Are podcasts an effective marketing tool

Is it a big undertaking?

Is it expensive to set up

How to pick a title

The podcast graphic

Writing the podcast description 

Are podcasts about selling something 

Choosing content 

How to make a podcast stand out 

How often should we put out a podcast

How long should an episode be

The best thing about podcasts 

How long do you keep a podcast going 

How to market your podcast

How to pick a guest 

Are they a good alternative to video

Are they more effective than blogs 

Are podcasts a good source of website traffic?

Is a podcast a good long-term asset to have for your business

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