In this episode of Future Proofed, host Kyle Coleman speaks with Jean English, CMO of Juniper Networks, about successfully implementing an AI strategy across marketing and go-to-market teams.

Key Highlights:

• Jean emphasizes the importance of data quality and architecture as foundational elements for any AI implementation.

• Juniper standardized processes and workflows to enable AI-powered content creation and personalization at scale.

• To drive adoption, Jean focused on empowering all team members to use AI tools like Copy.ai, rather than setting strict productivity goals.

• Results have been dramatic, with 9x higher email open rates and 4-5x more sales meetings generated.

• Cross-functional alignment through an AI governance council helps ensure responsible use across the organization.

By standardizing processes, improving data inputs, and empowering teams, Juniper transformed marketing from reactive to proactive - delivering more personalized, relevant content with greater efficiency. Jean sees AI as a "superhero cape" that allows marketers to focus on higher-value strategic work.

The key is starting with some simple use cases, demonstrating value, and building on that success across the organization. As Jean notes, "Success breeds success."