Abandoned Cart

By: Laura Hanlon & Adam Smith
  • Summary

  • Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights. From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce journey with the knowledge you've been craving.
    Copyright 2024 Laura Hanlon & Adam Smith
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Episodes
  • How do I scale my eCommerce operations?
    Dec 16 2024

    In this episode, we are joined by Iain Coplans, Co-Founder and Managing Director at Stok.ly Ltd.

    We talk about the importance of simplifying your tech stack, automating tasks, and scaling efficiently. It highlights how businesses often face issues with multiple software pieces that do not integrate well, leading to inefficiency and additional manual work.

    Simplifying your tech stack can enhance efficiency, allowing more tasks to be accomplished with the same or fewer resources, ultimately reducing costs.

    Tune in to learn how you can simplify, automate, and scale your eCommerce business for long-term growth and success.


    Key Takeaways:


    • How to Scale Your eCommerce Operations: Simplify, Automate, and Scale
    • The Importance of Simplification
    • The Power of Automation
    • Strategic Scaling
    • Benefits of Simplifying Your Tech Stack
    • Efficiency and Cost Reduction


    Links:

    Iain Coplans


    LinkedIn: https://www.linkedin.com/in/iain-coplans-a8639a17/

    Company Website: https://www.stok.ly/

    --


    Pink Leopard

    www.pinkleopard.co.uk

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    28 mins
  • The power of hosting in-person events to connect with your customers
    Nov 14 2024

    In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores.

    We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.


    They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.


    This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.


    Key Takeaways:


    • The Perfect Turtleneck Journey
    • Hosting in-person events
    • The Power of Personal Connections
    • Event types and their purposes
    • Tips for Planning Successful Events - Even on a budget


    Links:

    Connect with: Fallon & Ava

    Website: https://fallonandava.com/

    Facebook: https://www.facebook.com/fallonandava


    Pink Leopard

    www.pinkleopard.co.uk


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    34 mins
  • Scaling eCommerce businesses with self-managed platforms
    Nov 4 2024

    In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.

    Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.


    We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify.


    Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.


    Key Takeaways:

    • Understanding Self-Managed Platforms
    • Challenges in Scaling eCommerce Stores
    • Supporting Fast Growth with Self-Managed Platforms
    • Technical Issues and Solutions
    • Potential Pitfalls in Scaling
    • Leveraging AI for E-commerce


    Links:

    Connect with Luke Collymore

    LinkedIn: https://www.linkedin.com/in/lukecollymore/

    Instagram: https://www.instagram.com/develo.design/


    Pink Leopard

    www.pinkleopard.co.uk


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    15 mins

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