Episodes

  • Finance affiliates & The Motley Fool with Noelle Spagna

    Finance affiliates & The Motley Fool with Noelle Spagna
    Jan 7 2025
    Meet Noelle Spagna who's the affiliate program manager at The Motley Fool. The Motley Fool is a unique site both as an affiliate site itself as well as having their own affiliate program for having other finance affiliates promote The Fool. She shares some of the best practices a big company like The Motley Fool does for optimization of the business in every aspect. It is something any affiliate program could learn from but affiliates as well.
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    23 mins
  • Short-form podcasting for affiliates

    Short-form podcasting for affiliates
    Dec 31 2024
    What is a short-form podcast? Short-form podcasting is hot for all the right and wrong reasons. The right and wrong reason to consider is once you get a follower, it is easier for you to be top of mind for the listener and get into their feed once a day. How is a short-form podcast beneficial for anybody in affiliate marketing? Simply put, it is a great way to pivot in any affiliate business or to start one up.
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    5 mins
  • Consistent quality content in affiliate marketing

    Consistent quality content in affiliate marketing
    Dec 24 2024
    Today we have a solo cast from me talking about being consistent in affiliate marketing. There is a time to pivot like the number of betting affiliates I've seen switch to cryptocurrencies and a time to stay consistent. You have to decide what that consistent looks like for you. For the most successful affiliates I have known, they all have something in common: consistency! Yes, they are always producing content but it isn't just about volume but it comes down to both consistent and quality. I've reflected on what Steve Toth told me in a previous recording that he was advised to be consistent with his newsletter if he was going to start one. 5 years later, he has one of the best SEO newsletters around.
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    8 mins
  • Podcast guesting vs hosting

    Podcast guesting vs hosting
    Dec 17 2024
    Which is better? Ever since I've tuned in to the Confessions of a B2B Entrepreneur and heard Tom Hunt go head to head with Jakub Zajicek, I've thought hard about what is important. To be a guest on a podcast, or to host one? I think the answer is a bit of both but guesting has a slight edge of building trust in a short period of time. Being a host means you're taking time to build your trust and persona.
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    6 mins
  • The online bingo industry with Sue Dawson

    The online bingo industry with Sue Dawson
    Dec 10 2024
    Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.
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    26 mins
  • Influencers & Affiliate Networks

    Influencers & Affiliate Networks
    Dec 3 2024
    What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential.
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    9 mins
  • iGaming SEO Guide 2025

    iGaming SEO Guide 2025
    Nov 26 2024
    Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.
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    11 mins
  • Leadership in iGaming with Richard Dennys of Game Lounge

    Leadership in iGaming with Richard Dennys of Game Lounge
    Nov 19 2024
    My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.
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    45 mins