How can artists and galleries use Instagram and social media, to not just tell stories, but make connections and build relationships? Other than art, what can you post on your feed to drive engagement? Can the Instagram and Facebook algorithms be beaten? Do hashtags still work on Instagram to drive reach? How can you use hashtags to drive your brand and take your curation to the next level? How can online tools help you streamline your posting and analyze your data? How can you tweak your profile to be search engine optimized and make it easier for followers to connect with you? Can Instagram Stories help level the playing field and give artists an authentic way to connect with followers.

We discuss practical tactics, approaches and real life solutions in a round table discussion featuring Esther Koch who, together with her husband, runs Pop Art Gallery, KochXBos in Amsterdam, and Jame Hughes, Director of inbound, online marketing agency: Digital Marketing 4 Leads. Before lockdown, James managed and promoted musicians - as the owner of music agency PianoDJ.

How do events organizers adapt to a socially distanced world?; What kinds of new models, technologies and approaches are there?; What new experiences are people selecting to replace clubbing, and how can artists benefit? Can online clubbing ever work? What can events organizers learn from Amazon and Netflix? How will Covid affect the evolution of club culture?

Some of the questions covered in a great discussion featuring Xuan Sinden, a multimedia and installation artist who works with the Sense collective in Hackney, London; and Job, an artist and event organizer based in the Jordaan, Amsterdam, who has had his work exhibited at some of Amsterdam's leading institutions.

How should photographers approach building relationships with galleries?; How do artist create compelling, authentic narratives about themselves?; How do artists make social media work for them? How do photographers use their experience in fashion and commercial work as a platform for breaking through into galleries?

These topics and more are debate in a round table discussion featuring Sebastian Rypson, who runs Gallery WM in Amsterdam, which often features younger photographers; and Steve Smith, a former fashion photographer, who worked with Dave Sims in London, and on many leading fashion magazines. Steve now lectures in Photography at Nescol Aberdeen.