In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more than email newsletters or social media campaigns. For content marketers, this might mean the typical B2B marketing playbook has to be questioned – is that what our audience wants?

But back-to-basics doesn’t necessarily mean straightforward or simple. In this episode, host Amy Woods talks with Mike D’Errico, Head of Marketing at ARIX Technologies. Together, they discuss how ARIX serves a more traditional sector like energy and why their approach holds value across industries.

Find out:

• Why webinars are Mike’s favorite content to repurpose
• How to network in a traditional industry like energy
• Why the subject line of an email is 90% more important than the body
• The risks of overreliance on LLMs and how to ensure content writing stands out online
• Why “unicorn” writers don’t exist (and what to look for instead)
• How the TikTokification of LinkedIn is affecting the platform

Important Links & Mentions

• Mike on LinkedIn https://www.linkedin.com/in/michael-derrico/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will yield the best results can be challenging. The benefits of in-house content can include deep product knowledge, brand consistency, and better customer insights. The benefits of outsourcing are often cost efficiency, specialized expertise, and flexibility. So which is better?

In this episode, Content 10x Founder and Podcast Host Amy Woods speaks with Matt Crawford, Head of Content at NEXT Insurance. They discuss why detailed briefs are key when outsourcing content work, Matt’s favorite content management tools, and how AI figures into it all.

Find out:

• Why AI will create ‘winners and losers’
• How NEXT Insurance keep tabs on pain points affecting customers
• Why blog posts are Matt’s favorite type of content to repurpose

Important Links & Mentions

• Matt on LinkedIn https://www.linkedin.com/in/mjcrawford1/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/

Audiences have an appetite for authenticity more so than ever before. Adhering to content writing best practices is all well and good, but it can get formulaic. People want real stories and voices; they can smell insincerity a mile off. In this episode, host Amy Woods talks with Shannon Howard, Director of Customer and Content Marketing, Intellum. They explore the pros and cons of AI-generated writing, how Intellum uses strategic reviews to better understand their customers, and why research reports and webinars generate the most shareable content.

Host Amy Woods is the CEO and Founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Find out:

• Shannon’s most memorable campaign, and how it went beyond Intellum and towards the industry at large
• How to reverse-engineer content repurposing
• The value of real stories and brands in an increasingly AI-dominated landscape
• The innovative tools used by Intellum, such as a custom-built Airtable
• Creating content that resonates with audiences, regardless of trends

Important Links & Mentions

• Shannon on LinkedIn https://www.linkedin.com/in/shannonlagassehoward
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/