BE THAT LAWYER

By: Steve Fretzin
  • Summary

  • BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
    2020 Steve Fretzin
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Episodes
  • Julia Taylor: Unlocking Law Firm Potential with Virtual Talent and Automation
    Jan 13 2025

    In this episode, Steve Fretzin and Julia Taylor discuss:

    • Delegation and outsourcing as growth strategies for small law firms
    • Challenges in accessing experienced legal talent and solutions through outsourcing
    • Using technology and automation to streamline law firm operations
    • Addressing financial and trust concerns in outsourcing decisions

    Key Takeaways:

    • Outsourcing tasks like paralegal work or back-office functions can significantly reduce overhead and provide flexibility, as firms pay only for billable hours without the burden of full-time employee costs.
    • Many solo and small firm owners struggle to find experienced talent locally, making nationwide outsourcing a critical solution to access skilled professionals.
    • Utilizing case management software like Clio or MyCase improves efficiency and allows virtual teams to collaborate effectively; exploring tools like Ghostwriter Legal for AI-driven drafting can further enhance productivity.
    • Onboarding outsourced staff effectively includes creating detailed checklists, setting clear expectations, and gradually increasing responsibilities to build trust and ensure smooth integration.

    "Trust but verify. Work through for a week or two with a high level of supervision, see how that goes, and then slowly start to wean away." — Julia Taylor

    Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    Episode References:

    CEO School Podcast: https://podcasts.apple.com/us/podcast/ceo-school/id1525261018

    About Julia Taylor: Julia Taylor is the owner of LevLegal, LLC, a virtual paralegal and law firm consulting business. She and her team provide services like virtual paralegals, firm administration, operations consulting, and staff training, helping attorneys streamline processes, reduce overhead, and focus on practicing law. LevLegal supports law firms nationwide in various practice areas.

    Connect with Julia Taylor:

    Website: https://www.lev-legal.com/

    Email: jat@lev-legal.com

    LinkedIn: https://www.linkedin.com/in/julia-taylor-46355241

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: Steve@Fretzin.com

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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    30 mins
  • Scott Monroe: Building a High-Quality Criminal Defense Practice
    Jan 9 2025

    In this episode, Steve Fretzin and Scott Monroe discuss:

    • Balancing quality and quantity in legal practice
    • Challenges and strategies in building and managing a successful law firm
    • The role of technology, automation, and staff training in enhancing legal efficiency
    • Innovative approaches to legal marketing and networking

    Key Takeaways:

    • Transitioning from a solo practitioner to building a team ensures higher quality service and enables sustainable work-life balance.
    • Investing in technology, such as case management software, significantly increases operational efficiency and reduces burnout.
    • For criminal defense, effective online marketing strategies like Google ads, SEO, and customer reviews are crucial for visibility and client acquisition.
    • Building a "work family" through proper hiring, training, and fostering a collaborative environment leads to high employee retention and better client outcomes.

    "You're not going to have a clue who I am unless I invest the time and the energy into putting that stuff out there and giving my clients an opportunity to let people know how good I, my team, my associates, and our services are." — Scott Monroe

    Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    About Scott Monroe: At Monroe Law, PA, justice matters. Jacksonville criminal defense attorney Scott Monroe, the firm’s founder and president, has dedicated his career to providing exceptional service. As a former prosecutor, he has intimate knowledge of state prosecutions. Scott started his firm to focus on quality over quantity, taking the time to understand each case and help clients.

    An award-winning attorney, he has received the Elite Advocate Award for six years and led Monroe Law Firm to accolades like Top 10 Best Criminal Defense Law Firms in Florida and Law Firm of the Year in 2023. Previously, he founded Monroe & King, P.A. (now First Coast Criminal Defense), earning multiple awards before departing in 2023 to establish Monroe Law Firm. For clarity, Scott is no longer affiliated with Monroe & King (First Coast Criminal Defense).

    Connect with Scott Monroe:

    Website: https://www.monroelaw.com/

    Email: dscott@monroelaw.com

    LinkedIn: https://www.linkedin.com/in/scott-monroe-18157753/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: Steve@Fretzin.com

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Show more Show less
    33 mins
  • Simon McCrum: Turning Service into Strategy: Business Development That Changes Lives
    Jan 6 2025

    In this episode, Steve Fretzin and Simon McCrum discuss:

    • Effective business development in law firms
    • Enhancing client loyalty through service
    • Standing out with unique differentiators
    • Building trust and collaboration internally

    Key Takeaways:

    • Authenticity and trust, rather than sheer volume of connections, are the cornerstone of effective business development, as demonstrated by prioritizing fewer, deeper introducer relationships.
    • A well-defined "service promise," crowd-designed and rigorously delivered, creates a memorable client experience that sets a firm apart from its competitors.
    • Revisiting underutilized existing client relationships can unlock significant growth by exploring untapped legal service opportunities and addressing overlooked needs.
    • Implementing transparent client feedback systems, like real-time service ratings published publicly, builds credibility, accountability, and fosters long-term client trust and satisfaction.

    "Business development isn’t goodwill development; it has to be about money and profit." — Simon McCrum

    Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!

    Thank you to our Sponsors!

    Rankings.io: https://rankings.io/

    Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

    About Simon McCrum: Simon McCrum, a Management Consultant, helps law firms strengthen and grow their businesses. A solicitor and former Equity Partner and Managing Partner, he has decades of leadership in law firms and legal teams.

    Qualifying as a lawyer in 1990, Simon moved from fee-earner to roles like Marketing Partner, Director of Business Development, and part of the Management Team at a £50m turnover UK law firm. In 2007, as Managing Partner of a Top 200 UK law firm with a £6m turnover, he led the firm from a trading loss during the Credit Crunch to its most successful year in 2010, becoming the UK’s fastest-growing law firm.

    After the firm’s 2016 acquisition, Simon launched McCrum Consulting to boost law firm performance and growth. He developed "The Perfect Legal Business" model, which inspired his bestselling book, The Perfect Legal Business, followed by The Perfect Lawyer. His upcoming book, The Perfect Partner, completes the trilogy.

    Connect with Simon McCrum:

    Website: https://www.mccrum.legal/

    Email: simon@mccrumandco.com

    LinkedIn: https://www.linkedin.com/in/simonmccrum/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: Steve@Fretzin.com

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

    Show more Show less
    32 mins

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