Banking on Digital Growth

By: James Robert Lay
  • Summary

  • If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Episodes
  • 458) The Long Game of Marketing: Planting Seeds for Future Growth
    Dec 17 2024

    In this episode of the Banking on Digital Growth podcast, host James Robert Lay is joined by Billy Wilkinson, CEO of Threshold, the agency that will make you rethink how you market your everything, to explore the transformative power of marketing in the financial services industry. Together, they discuss the importance of mastering the fundamentals—what Billy calls "blocking and tackling"—to build a strong foundation for digital growth. They highlight the need for community financial institutions to rethink their approach to marketing, shifting from short-term tactics to long-term strategies that influence trust and behavior.


    Billy shares practical insights on bridging the gap between sales and marketing to create unified strategies that deliver measurable ROI. They discuss the challenges of navigating rapid technological change, the value of fostering a culture of continuous learning, and how financial brands can differentiate by supporting local entrepreneurs and creating community connections. Whether you're an executive, marketer, or entrepreneur, this episode offers actionable advice to help you grow, learn, and level up in the digital age.


    Join us as we discuss:


    -Evolution of banking technology and digital adoption (5:00)


    -The role of marketing as influence and long-term strategies (15:30)


    -Community engagements and support for entrepreneurs (27:00)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    32 mins
  • 457) From Artificial to Authentic: Rethinking AI's Role in Human Connection and Banking
    Dec 10 2024

    In an era where artificial intelligence (AI) dominates headlines and disrupts industries, financial brand leaders face a dilemma: is "artificial" truly good for building trust, fostering connection, and driving growth?


    In this episode, James Robert Lay and guest Ethan Wall, president of the Social Media Law Firm, explore the power of authentic intelligence—leveraging empathy, human connection, and wisdom gained through experience to navigate change. They discuss practical ways financial brands can integrate AI responsibly while remaining true to their mission of improving lives. Together, they uncover how to balance technology with humanity, overcome fear, and embrace continuous transformation for sustainable growth.


    Join us as we discuss:


    -The Evolution of Social Media in Financial Services (11:49)

    -The Role of AI and Authentic Intelligence (24:39)

    -Practical Advice for Financial Brand Leaders (37:48)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    44 mins
  • 456) Small Businesses, Big Potential: Navigating Change in Community Banking
    Dec 2 2024

    Small business owners and community financial institutions face significant challenges in navigating the rapidly changing landscape of AI and digital growth. Limited knowledge and outdated beliefs can hinder future growth and collaboration opportunities, particularly in the SBA lending space.

    By having a growth mindset, continuous learning, and authentic intelligence. The conversation with Shane Pierson, Purveyor of Honest Capital proposes practical steps, such as regularly reviewing personal and professional growth, fostering emotional intelligence, and leveraging technological advancements in AI. By doing so, financial brands and their teams can better connect with customers, create meaningful content, and build a community that drives future conversions and sustainable growth.


    Join us as we discuss:


    -Evolution of SBA Lending (03:04)


    -Challenges and Changes in Banking (10:32)


    -The Role of Emotional Intelligence (16:15)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    40 mins

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