Banking on Digital Growth

By: James Robert Lay
  • Summary

  • If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted by Ausha. See ausha.co/privacy-policy for more information.
    All rights reserved.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • 444) The Power of Movement: Mastering Your Body to Master Your Mind
    Oct 15 2024

    In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss a powerful yet often overlooked connection—the relationship between physical movement and overcoming mental roadblocks like fear, anxiety, and complacency. They explore the idea that taking action, even small physical steps, can help break through periods of stagnation both personally and professionally. James Robert shares his personal experiences with overcoming resistance and emphasizes the importance of energy management, not just time management, for achieving growth. The conversation dives deep into how making physical health a priority can transform not just personal well-being, but also professional success, particularly in leadership and team dynamics. Ultimately, it's about mastering your body to master your mind, so you can push past fear and uncertainty and create lasting momentum.


    Join us as we discuss:


    -Force vs. Flow: Finding Balance (05:42)


    -Distractions and Their Consequences (17:53)


    -The Health Crisis: A Call to Action (28:47)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    50 mins
  • 443) Mastering Onboarding and Engagement for Banks and Credit Unions
    Oct 14 2024

    In this special episode of the Exponential Insights, James Robert Lay is joined by both Corey LeBlanc, co-founder and COO/CTO at Locality Bank, and Har Rai Khalsa, CEO and co-founder of Swaystack. Together, they dive deep into the critical topic of optimizing onboarding and engagement for banks and credit unions.


    They’ll share their expert insights on how addressing friction in your onboarding process can stop your financial brand from losing millions in loans and deposits, while also building stronger, more profitable relationships. Whether you're a financial marketer, sales leader, or executive, this episode is packed with actionable strategies to help your institution grow by transforming the customer experience from day one.


    Join us as we discuss:


    -Addressing Onboarding Gaps and Challenges (06:22)


    -Simplifying Complex Banking Processes (25:14)


    -Practical Steps to Enhance Customer Trust (34:44)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    43 mins
  • 442) Unlocking Digital Growth: Bridging the Gap Between Data and Action
    Oct 9 2024

    In today's episode of the Exponential Insights series we discuss a significant issue faced by financial institutions: the loss of loans and deposits via their websites. Despite the clear advantages, many credit unions and banks struggle with the digital transformation needed to optimize their website's performance.

    James Robert is joined by Derik Krauss, shareholder and senior website consultant at BloomCU, to discuss the resistance financial brands show toward change, despite the evident opportunities for growth. They touch upon the 'tyranny of the status quo,' explaining that many organizations are hindered by outdated practices and a fear of radical transformation. They urge financial brands to embrace change, potentially even launching new, focused brands to capture unmet market needs.


    Join us as we discuss:


    -Empathy and Authenticity in Marketing (12:04)


    -The Tyranny of the Status Quo (23:22)


    -The Innovator's Dilemma in Banking (51:13)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

    Show more Show less
    1 hr and 10 mins

What listeners say about Banking on Digital Growth

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.