In this episode of Blame It On Marketing, hosts Emma and Ruta explore the challenges of marketing attribution with Tara Robertson. They share their own experiences with attribution, unpack the complexities of measurement, and highlight the importance of collaboration between sales and marketing teams. The conversation tackles the messy reality of attribution, emphasizing the need to better understand how marketing influences customer journeys. Their takeaway? Embrace the imperfections—attribution is rarely straightforward.

Key Takeaways:

- Attribution is often oversimplified and can mislead marketing decisions.
- The pressure to measure everything can stifle creativity in marketing.
- Sales and marketing teams should work collaboratively towards common goals.
- Understanding the customer journey is crucial for effective attribution.
- Self-reported attribution can provide valuable insights into customer behavior.
- Attribution tools can be helpful but should not be seen as a silver bullet.
- The ideal attribution setup varies by company and should focus on key touchpoints.
- Marketing should influence all types of opportunities, not just inbound leads.
- Leadership expectations around attribution can be challenging to navigate.
- Embracing the messiness of attribution can lead to better marketing strategies.

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Blame It On Marketing Turns Two! 🥳 In this special anniversary episode, Ruta and Emma reflect on two years of podcasting, marketing gossip, and relentless honesty about the industry we love (and sometimes love to hate).

From the chaos of LinkedIn to outrageous sales commission stories, they revisit their favourite episodes, hard-earned lessons, and hilarious highlights. Expect shout-outs to iconic guests like Timi and Talya, alongside a passionate plea for marketers to stop settling for 35K manager roles and to demand better buying experiences. Plus, Ruta reveals her unfiltered LinkedIn comment philosophy, while Emma dreams up LinkedIn-integrated podcasts for all our scrolling convenience.

Takeaways:

• Buying Experience: It's still a mess—why aren't companies focusing on the buyer?
• Sales and Marketing Alignment: Compassion, not competition, is the key to collaboration.
• CRO Insights: A great CRO transforms businesses, not just quotas.
• Influencer Sales: Stop expecting your team to moonlight as TikTok stars unless you're paying for it.
• Career Advice: No job is worth sacrificing your mental health. Make that exit plan if needed.
• Bad Marketing: Sometimes, breaking the rules is where the magic happens. (Ask them about their tattoos!)

Stick around for some spicy LinkedIn gossip and a heartfelt thank-you to the listeners who've made this two-year journey unforgettable. 🚀

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Marketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on why cutting back on marketing during tough times is the business equivalent of eating soup with a fork: messy, ineffective, and you’ll still be hungry.

They dive into the delicate dance between performance marketing and brand building, why sales and marketing are like peanut butter and jelly (yes, they belong together), and how ignoring your customer’s needs is a fast track to irrelevance.

Takeaways:

• Investing in marketing leads to long-term growth. Don’t let economic pressures push you into shortsighted decisions.
• Performance marketing is just one slice of the pie. Don’t forget the power of brand.
• Sales and marketing should work hand in hand. The dream team works best together, not in silos.
• Understanding customer needs is crucial. Forgetting this? That’s a fast track to irrelevance.
• The pendulum is swinging back toward brand investment. And it’s about time.
• Mistakes are part of the process. If you’re not failing, you’re not trying.
• ROI isn’t the whole story. Marketing is more than just numbers on a spreadsheet.
• A strong brand presence makes selling easier. Build it, and sales will follow.
• Early-stage companies need balance. It’s not just sales or just marketing—it’s both.

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!