Episodes

  • 161 - Thrive in 2025 with This Foolproof Game Plan

    161 - Thrive in 2025 with This Foolproof Game Plan
    Jan 5 2025
    Pop those champagne bottles (or a new bag of treats for your pup!) because we're kicking off Season 4 of the Pet Boss Podcast with some exciting news AND a new year mantra! 1. We're about to hit 100,000 downloads, and 2. We are ready to help you THRIVE in 25! (Shoutout to Heather from Tails of Hawaii for this amazing motto!) Here's what you'll learn in this episode that will make sure this is your most amazing year yet: 🍾 Why you need to say goodbye to the "we've always done it this way" and hello to tech upgrades that will save your sanity! 🍾How to create the kind of customer experience that has pet parents bragging about you to all their friends (who then become your newest customers!) 🍾 The secret sauce to pricing and profits (Hint: it's all in the numbers, and we'll show you exactly how to crack the code!) 🍾 Real talk from Pet Boss Nation rockstars who are crushing it (like 38% growth just in 2024– YES, really!) Feeling fired up? Us too! Remember— we're in this together, and 2025 is OUR year. Listen in, and let's make it RAIN revenue! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    29 mins
  • 160: Pet Boss Nation’s Real & Raw 2024 Wrap Up

    160: Pet Boss Nation’s Real & Raw 2024 Wrap Up
    Dec 29 2024
    Can you believe we're wrapping up another year? 🤯 In this special end-of-year episode, Candace is getting real with you about what 2024 looked like for Pet Boss Nation. There were wins, there were challenges, and yes– there were even moments where we had to pivot. Because let's face it– whether you're eight years in like us or just getting started in business, some years are building years, and that's exactly what they need to be! In this episode, you'll hear: 🍾 The honest scoop about our 2024 journey! From bringing back Camp Pet Boss (finally!) and growing our amazing team to those moments when we had to admit we weren’t where we wanted to be (and how to handle those moments!) 🍾 Some MAJOR news about 2025, including more about The Pet Boss Nation Foundation and maybe, just MAYBE, a surprise return to brick-and-mortar retail in the works. (I guess once a retailer, always a retailer?! To be determined.) 🍾 A little Pet Boss Podcast wrapped! Find out how many other Pet Bosses are tuning in (and what else they're listening to! True crime, anyone?!) 🍾 2025 messages from our incredible team members who work behind the scenes to support YOU and your pet business dreams. Whether your 2024 was full of wins or felt more like a building year, remember this: we're in it together, and 2025 is full of possibilities. So, during this final time-warp week of the year, grab your favorite furry friend, maybe a cup of coffee (or wine!), and let's wrap up this year with some real talk about where we've been and where we're headed. View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    34 mins
  • 159: How Much Should Your Pet Business Really Spend on Marketing?

    159: How Much Should Your Pet Business Really Spend on Marketing?
    Dec 22 2024
    Is your marketing tank running on empty? 🚙 Marketing is the fuel that keeps your business engine running, and this episode is alllll about discovering strategies to fill up your customer's tank! In this episode, Fernando Camacho, CEO of OverDog Digital, shares his well-earned expertise on marketing strategies specifically tailored for pet businesses. With over 15 years of experience in the pet industry, including roles as a dog trainer, dog daycare employee, and marketing consultant, Fern knows exactly how to attract, convert, and retain more customers without burning out. Listen in to learn: ⛽ Why taking care of existing customers should be your first priority before seeking new ones. ⛽ The surprising percentage of revenue you should be investing in marketing (hint: it's more than you think!) ⛽ How to create marketing campaigns that’ll win back customers you might’ve lost along the way. ⛽ Why you have to be the face of your business to build trust! ⛽ The difference between long-term marketing strategies (like SEO) vs. quick-win tactics (like paid ads.) ⛽ And so much more! So, ready to boss your marketing game? Whether you’re DIYing your marketing or have money to invest in it, this episode will show you how to turn your pet business into a well-oiled marketing machine that consistently attracts and retains customers! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    41 mins
  • 158: Why This Common Misconception Might Be An Excuse To Keep You Playing It Safe

    158: Why This Common Misconception Might Be An Excuse To Keep You Playing It Safe
    Dec 15 2024
    Ever caught yourself saying, "This isn't for me..." when looking into business growth opportunities? In this myth-busting episode, Candace tackles the most common misconception about Pet Boss Nation-- that it's "just for retailers." Drawing from her experience running six different types of pet businesses, she reveals why this mindset might be a psychological "excuse" that's masking deeper fears holding you back from success! In this episode, you'll learn: 🐾 Why Pet Boss Nation serves ALL pet business niches (with proof! We're busting this myth once and for all!) 🐾 The real psychological barriers keeping pet businesses from growth 🐾 The specific resources available for each of the SIX (or more!) pet business niches we serve. 🐾 How one program can serve multiple pet industry niches effectively. 🐾 Real success stories from within those six niches! Whether you're running a grooming salon, pet bakery, doggy daycare, self-wash facility, pet sitting business, or retail store, this episode exposes the excuses we tell ourselves and proves how Pet Boss Nation supports every corner of the pet industry. Don't let fear of vulnerability masquerade as "it's not for me." Listen in to discover how facing these challenges head-on can transform your business in 2025! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    36 mins
  • 157: Make Big, Brave Pet Business Moves With This Advice

    157: Make Big, Brave Pet Business Moves With This Advice
    Dec 8 2024
    Great collaborations lead to powerful conversations! 🧠 In this special episode, we're sharing Candace's appearance on the Big Brave Business podcast with our very own podcast producer, Sarah Heeter! Candace opened up to Sarah about her 25-year entrepreneurial journey in ways she hasn't before on the Pet Boss Podcast, so we thought it was especially important to share this conversation with our Pet Boss Podcast listeners! Join Candace and Sarah as they discuss what it truly means to be "big and brave" in business beyond the typical entrepreneurial advice. In this episode, you'll learn: 💪 How the concept of business bravery evolves at different stages of your pet business' growth. 💪 Why "hire slow, fire fast" isn't always the best approach, and how to decide when to use it (or not!) 💪 The real role of emotional intelligence in effective leadership and how it impacts your business. 💪 Common pitfalls to avoid when scaling your business. 💪 Why trend-chasing won't matter in the long run. It's really about mastering fundamentals! Whether you're just starting your Pet Boss journey or leading a very established pet business, this candid conversation offers fresh perspectives on authentic leadership, sustainable growth, and courageous decision-making. Discover why being "big and brave" isn't about following the crowd– it's about having the confidence to chart your own path while staying true to your vision! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    46 mins
  • 156: How To Structure Your Pet Business’ Charitable Giving for Maximum Success

    156: How To Structure Your Pet Business’ Charitable Giving for Maximum Success
    Dec 1 2024
    Did you know that your pet business could be missing out on thousands in tax benefits while also giving back to your community or your favorite cause?! (A win-win!) This episode is a game changer and might open your eyes to a non-profit venture that makes sense for your pet business! Candace sits down with Dr. Orazie Cook, founder of Paws on Purpose, a business that helps pet businesses transform their charitable giving into structured nonprofit arms. From pet food pantries to domestic violence support programs, you'll see how leading pet businesses are making a bigger impact while gaining significant financial benefits. In this episode, you'll learn more about: 🥰 Why and how to establish a nonprofit arm for your pet business. 🥰 The tax advantages of structured charitable giving. 🥰 Creative ways pet businesses can integrate giving into their existing operations. 🥰 Real life examples of unique and successful pet business nonprofits. 🥰 Step-by-step guidance for getting started! Plus, a special announcement about the new Pet Boss Nation Foundation! (Isn't that name fun to say?!) Whether you're already giving back or looking to start, this episode will give you practical insights for making your charitable efforts more impactful and sustainable. Learn how to structure your giving in a way that benefits your business, your community, and the pets you serve! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    39 mins
  • 155: 5 Action Items To Take Your Pet Business From “Struggling” to “Thriving” in 2025

    155: 5 Action Items To Take Your Pet Business From “Struggling” to “Thriving” in 2025
    Nov 24 2024
    Want to know how your pet business compares to others in the industry? 🤔 Let's get data-driven thanks to Pets+ Magazine! In this episode, Candace looks at the results of the Pets+ 2024 Big Survey, where over 500 independent pet retailers and service providers shared their answers to 75 questions that help set benchmarks within the industry. Plus, you'll discover the eight key factors that separate "thrivers" from "strugglers" in today's pet industry! In this episode, you'll learn: 📈 The performance metrics of successful pet businesses (and some will surprise you!) 📈 Important insights about marketing spend and its impact on your growth. 📈 Why financial literacy might matter more than creativity for business success. 📈 Simple strategies to boost your profit margins right now! 📈 The operational differences between thriving and struggling pet businesses. 📈 Candace's actionable steps to improve your business in five critical areas based on these results. Whether you feel like you're currently thriving or struggling, this episode will give you an overview of where you might fall in relation to other pet businesses, help you set realistic goals for yourself, and know exactly where to start! Don't miss Candace's expert analysis of what these results mean for your pet business in 2025 and beyond! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    45 mins
  • 154: Why Every Pet Business Should Support Pets in the Classroom

    154: Why Every Pet Business Should Support Pets in the Classroom
    Nov 17 2024
    60% of students who experience pets in their classroom go on to have pets in their homes within the first year. The first year! 🤯 This statistic (and more you need to hear!) is brought to you by Melinda Thomas, Executive Director of Pets in the Classroom, an innovative program that is transforming education while cultivating the next generation of pet parents. Melinda joined Candace on the Pet Boss Podcast to chat about how far the impact of pets can truly go when we introduce them to children at a young age and within a learning environment and what that means for the future of the pet industry. In this episode, you'll learn: 🐇 How classroom pets improve student engagement and academic performance. 🐹 The profound impact pets have on developing empathy and social skills. 🐠 Ways pet businesses can get involved and support their local schools. 🦎 Heartfelt success stories of how classroom pets have transformed students' lives. 🐕 How Pets in the Classroom and Dogs in the Classroom are expanding their reach and impact even further. Plus, one of the biggest takeaways is how this program benefits everyone– from students and teachers to local pet businesses and the entire pet industry! Whether you're a pet business owner looking to make a difference or simply someone who believes in the power of the human-pet bond, this episode will inspire you to get involved in this life-changing initiative. Let's create the next generation of responsible pet owners together! View Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
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    38 mins