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In this exciting episode of Global Desi Women, join me, Arti Solanki (business coach, real estate broker, and author of Hindu Religion), along with my amazing co-hosts: Bhavana Shelley– Consultant, Bhawna Luthra – Licensed Marriage and Family Therapist

We sit down with the brilliant entrepreneur Aditi Bhandari to explore the intricacies of breaking into the competitive market. With over a decade of experience in retail marketing and CPG brand management at industry giants like Target and PepsiCo, Aditi shares her inspiring journey of founding Blur, a strategy consultancy for consumer brands.

Discover how Aditi leverages her expertise in Gen Z and multicultural audience insights to craft impactful brand strategies, help businesses position themselves effectively, and navigate challenges like product-market fit and financial sustainability. From designing go-to-market strategies to creating investor pitch decks, Aditi reveals the secrets behind her success.

The conversation dives deeper into Aditi’s experiences as an Indian woman entrepreneur, her recent marriage, and how her cultural background and personal milestones have shaped her approach to business and leadership. She also offers invaluable advice on confidence building, networking, and thinking like an executive.

Whether you're an aspiring entrepreneur, a business leader, or someone passionate about branding and strategy, this episode is packed with insights, inspiration, and actionable tips to help you navigate your own journey to success.

Tune in to hear how Aditi turned challenges into opportunities and learn the strategies behind building brands in today's fast-paced market. Don’t miss this engaging discussion on navigating growth, challenges, and balance in business and life!

If you like to connect with her, below is her website and Linkedin info.

Website: www.blurmktg.com
LinkedIn: https://www.linkedin.com/in/aditi-bhandari/

Don’t forget to like, subscribe, and share this episode of Global Desi Women! If you have a story or journey you’d like to share with our audience, we’d love to hear from you. Reach out to us and be part of our growing community.

Stay tuned for more inspiring stories, insightful discussions, and actionable strategies. Thank you for listening, and we’ll see you in the next episode!

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