• Building Confidence and Business Through Writing

  • Sep 12 2024
  • Length: 31 mins
  • Podcast

Building Confidence and Business Through Writing

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  • Summary

  • Welcome to another exciting episode of Business Book Bites! I'm your host, Karen Williams, The Book Mentor, and today we have a special guest, Rachel Bennett, author of ‘Shadow Cultures’.

    In this episode, Rachel takes us on a journey through the hidden workplace problems that inspired her book and shares a powerful six-step model to improve company cultures. We'll hear about her unique writing process, an insight into how our writing retreat in Spain helped her, and how her book has become an invaluable tool for her HR consulting business.

    Rachel also shares her disciplined approach to writing, the importance of seeking support and coaching, and how strategic book distribution has attracted valuable business opportunities despite not focusing on book sales.

    Be inspired by Rachel's passion for creating healthier workplace environments and hear a sneak peek of her upcoming second book that delves into the difference between managers and leaders.

    And, if you’d like help with your book, like Rachel, then check out our upcoming events at https://librotas.com/librotasevents. Or get in touch via email at karen@librotas.com.
    Our next Coffee and Connect Café networking event is on Tuesday 1 October at 12pm BST.

    Bio:

    Rachel Bennett is an expert in HR, culture, and transformation, and she’s passionate about helping people be their best selves at work. In her newly published book, Rachel shares her transformative journey and how she came to coin the term "shadow cultures" to describe the hidden problems that can wreak havoc in workplaces.

    Through her extensive experience, Rachel identified these shadow cultures as key workplace issues and developed a six-step model to improve company cultures, one step at a time. Rachel’s mission is to provide organisations with the tools they need to create healthier, more productive workplace environments.

    Website: https://hr-fusion.co.uk
    Socials: https://www.linkedin.com/in/racheljbennett

    Time stamped overview:

    00:00 Research led to starting a book and business.
    04:23 Overcoming impostor syndrome and finding purpose.
    07:48 Being a role model, not about sales.
    10:49 Enthusiastically followed course, gained confidence, joined book retreat.
    14:52 Structured approach helped overcome writing challenges effectively.
    19:25 LinkedIn success boosted confidence and brought business.
    20:50 Learning to own and communicate, manager vs leader.
    26:46 Use "read out loud" tool when writing.
    28:49 Overcame fear, sought admiration, received great support.


    Discussion questions:
    1. How can immersive writing retreats contribute to the creative process and development of a book like "Shadow Cultures"?
    2. What are the impacts of identifying and addressing hidden workplace problems, or "shadow cultures," on organizational health?
    3. What benefits and challenges might businesses face when implementing Rachel's six-step model for improving company culture?
    4. How has Rachel used her book as a business-building tool, and what unique advantages does this provide for entrepreneurs?
    5. In what ways can writing serve both personal growth and professional development for authors like Rachel?
    6. What are the pros and cons of Rachel’s strategic distribution of her book to attract clients over focusing on book sales?
    7. Why is understanding the distinction between managers and leaders crucial for improving company cultures?
    8. How can publishing a book open up new growth opportunities and business ventures for authors?
    9. What techniques can help aspiring writers overcome procrastination and maintain productivity?
    10. How can early marketing and feedback from influential people shape the success of a book?
    Keywords:

    Rachel Bennett, Shadow Cultures, writing retreat Spain, hidden workplace problems, company cultures, HR culture, business consulting, organizational culture, Rachel Bennett author, www.hrfusion.co.uk, LinkedIn Rachel Bennett, book publishing, book coaching, book writing challenges, managers vs leaders, strategic book distribution, niche writing, writing process
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