In this episode of The Sidekick Life, we dive into the adventurous and entrepreneurial journey of Morgan Rasmussen, a top leader in the clean beauty and direct sales space. Alongside her husband and co-founder of Franchise Sidekick, Tyler Altenhofen, Morgan shares how living life intentionally and embracing new opportunities has not only propelled her career but also created a rich, fulfilling lifestyle for her family. From starting her first business making organic hemp dog collars to becoming a pioneer in the clean beauty industry, Morgan’s story is one of grit, perseverance, and innovation. She reflects on the challenges of educating a market about clean beauty before it was mainstream and the fearless decision to pivot into emerging trends like waterless beauty. Her success speaks volumes, with her latest venture achieving over $1 million in sales in just four months. The episode also highlights Tyler and Morgan's “life by design” philosophy. Broadcasting from Costa Rica, Morgan and Tyler discuss the importance of setting intentional goals, creating family memories through travel, and raising their kids to value entrepreneurship and purpose. Their inspiring approach to life combines hard work, consistency, and an unwavering commitment to making a difference. Whether you're an aspiring entrepreneur or someone seeking inspiration for a purpose-driven life, this episode is packed with insights on building a business, taking bold risks, and finding joy in the journey.