In this episode, Mary Sullivan, co-founder of Sweet but Fearless talks with Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp about her entrepreneurial journey and how it led to the creation of Lab Creative and Brand Camp. Recognizing that personal branding extends beyond a job title or employer, she understood that carefully selecting the stories you share is crucial for enhancing your brand, while oversharing can potentially damage it. Laura offers invaluable insights on how to strike the right balance, using storytelling to enhance your brand while protecting the reputation you’ve established.

Laura is an internationally acclaimed speaker and entrepreneur with over 18 years of experience. She utilizes her creativity and unique methodologies to aid growth-oriented entrepreneurs in recognizing and harnessing their unique abilities. Her approach ensures that brands not only stand out but also attract the right clientele and achieve remarkable success.

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MORE ABOUT LAURA BEAUPARLANT
Website: Lab Creative
LinkedIn: Laura Beauparlant
Podcast: Live with Laura
Blog Post: “7 Lessons From an Entrepreneur”
Book: “Brand Chemistry : How to Attract the Right Clients and Keep Them”

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless