This November, join me for a 30-day GOLDEN HOUR Challenge to grow your business!

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Commit to participating in our Facebook group (join here)

Post "done!" under each daily GOLDEN HOUR CHALLENGE post when you've completed the work for the day!

Connect with Chris Cooper:

Website - https://businessisgood.com/

Chris Cooper discusses the motivations and challenges of gym owners, who often sacrifice higher-paying careers to pursue their passion despite low earnings. He argues that wealth creation is essential for personal and societal progress, emphasizing that wealth enables freedom, problem-solving, and opportunities for others. Cooper highlights the importance of entrepreneurship in driving economic growth and democracy, noting that wealth creation is necessary for job creation and tax generation. He advocates for building wealth to solve personal financial issues, compound wealth, create opportunities for others, and ultimately, to give back through philanthropy.

https://otter.ai/u/gI_vGIJuGHfXY77z5D1AzbS4MD0?view=transcript

• [ ] Develop the skill of making money.
• [ ] Aim to have a personal net worth of $20 million to be able to give away $1 million per year.

• Chris Cooper discusses the low earnings in the fitness industry, with average wages for trainers at $28,000 and gym owners at $42,000, unchanged in recent years.
• Despite the low pay, gym owners often leave lucrative careers in banking, teaching, or firefighting to pursue their mission-driven work.
• Gym owners are willing to sacrifice personal financial stability to help others improve their lives, even going hungry to keep their gyms running.
• Chris Cooper emphasizes that gym owners are less interested in becoming millionaires due to their mission-driven mindset and the challenges of their profession.

• Chris Cooper argues that wealth creation is essential for prosperity and peace, driving our way of life and democracy.
• He explains that entrepreneurship, not government or unions, creates jobs and wealth, which in turn support the economy and democratic processes.
• Cooper highlights the historical context of wealth creation, noting that even 100 years ago, many Americans were still struggling with poverty and poor working conditions.
• He stresses that wealth creation is a fundamental driver of human progress, allowing for improvements in healthcare, education, and other essential services.

• Chris Cooper defines wealth as the freedom of resources and time, not just money, and explains that true wealth involves balancing both.
• He shares that solving money problems is crucial for entrepreneurs, as financial struggles can follow them home and impact their personal lives.
• Cooper provides a personal example of how solving money problems allowed him and his wife to afford Christmas presents and other necessities.
• He emphasizes that wealth solves many problems in Western society, such as access to clean water and child brides, though some issues like boredom and addiction are more complex.

• Chris Cooper explains how wealth compounds over time, using his own experience of paying off a mortgage in seven years instead of 25.
• He describes the snowball effect of eliminating debt, where extra money saved from debt repayment is applied to other debts, creating more financial freedom.
• Cooper shares a story of buying a car with cash, highlighting the long-term benefits of wealth compounding.
• He discusses the importance of setting up opportunities for others, such as creating jobs and investing in the future.

• Chris Cooper argues that wealth creates opportunities for others, contrasting bureaucratic jobs with entrepreneurial jobs that add

why you want the hard times

Dave tate: business is a battle of attrition

what determines who lasts and who doesn't? the hard stuff

nobody wanted covid lockdowns, but when they reopened there was far less competition

Tadej Pogacar - I want the steepest, hardest climbs becuase they're the separator

when you ahve stafff quit - so do they

when your rent goes up - so does theirs

maybe not the same day, but over the 3-year span, everything that happens to you will happen to your competition

They might not survive it

You also don't have to create hardship by attacking them or running them down. They have enough. eVen if they don't show it, they're facing the same stuff you are. and many won't survive

also, you need the reps

you want to practice the hard stuff when the stakes are low

there are reasons things tget hard. one is they're new. one is they're personal. one is the stakes are high.

Break them apart. If the hardship you're going through is because you've never faced that problem before, get a mentor. Don't take advice from someone else who's never done it before.

If it's hard because it's personal, get an objective perspective. don't ask your mom or your bff or your husband. ask a mentor.

if it's hard because the stakes are high, you might need a different kind of mentor to help with perspective, but you still need a mentor

After the trouble is over, you have two jobs:

one - never repeat it

two - learn what you can from it. You've heard the term 'if I win, I win, if I lose, I learn' - or some variation. But most people don't actually learn becaues they don't pick apart the elsson. They keep repeating the same mistakes. so here's how you do an AAR

Connect with Chris Cooper:

Website - https://businessisgood.com/