Guest: Chris Stakich, Chief Community Officer at CEO Coaching International. Chris oversees our business forums, in-person events, and communication hubs. Prior to joining the team, Chris was the Chief Experience Officer at YPO where he oversaw 500+ global events, 6,500+ forums, all strategic partnerships, and the member learning strategy.

Quick Background: Learning and leadership growth should always be at the top of a CEO's list of New Year's goals. One of the most impactful ways to accelerate that learning is by connecting with other leaders. Business forums can  provide a structured and supportive environment to share your experiences, reflect on your challenges, and learn from your peers so that you can elevate your business skills and accelerate your success.

On today's show, Chris Stakich discusses how CEO Coaching International's new business forums complement the coaching experience and will help CEOS Make BIG Happen in 2025.

Guest: Dina Coker, the founder and CEO of Akcel Partners, a groundbreaking company that specializes in providing outsourced sales talent that is tailored to meet the specific challenges of its clients.

Overview: Making BIG Happen requires a sales strategy that's innovative, adaptable, and capable of sustaining scale. But sales isn't a core competency at all firms -- especially start-ups and companies that are laser-focused on product development. Outsourcing can give CEOs quick access to a world-class sales team while their company keeps doing what it does best.

On today's show, Dina Coker explains how she deploys outsourced sales teams that complement or replace traditional in-house structures. She also discusses the critical moments when CEOs should consider leveraging outsourced sales talent and the key strategies for turning sales into a BIG advantage.

Guest: Erin Cigich, CEO of Perform[cb], a leading outcome-based marketing firm that helps brands acquire customers on a performance-based model where companies pay only for real results.

Overview: Every BIG starts small. In order to achieve their vision and sustain growth, the CEO has to establish precise, actionable steps that build towards measurable results. Keep the right numbers trending in the right direction every day, month, quarter, and year, and you'll keep Making BIG Happen.

On today's show, Erin Cigich explains how thinking about sales as a "math problem" and working with a CEO coach have been instrumental in helping the company beat its sales target by more than 200%. We also talk about leveraging AI for customer acquisition, clarifying your ideal customer profile, and building a performance-based culture.