• Ch. 2: The 3 Game-Changing Decisions You Must Make to Succeed

  • Oct 4 2024
  • Length: 13 mins
  • Podcast

Ch. 2: The 3 Game-Changing Decisions You Must Make to Succeed

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    Validate Your Offer: Keys to Business Success

    Want a physical copy of the book?
    https://platformgrowthbooks.com

    In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.

    00:00 Welcome to the Market Show
    00:11 Introduction to 'Validate Your Offer'
    00:30 Special Offer for Podcast Listeners
    01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions
    01:19 The Story of Sal Khan and Khan Academy
    02:34 The Importance of Validating Your Offer
    03:22 Common Pitfalls in Product Creation
    04:50 The Savvy Shortcut to Success
    05:46 Three Key Decisions for Validation
    09:29 Reflection Exercise
    12:04 Key Takeaways

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