Episodes

  • Signals Based Marketing with Kevin White of Common Room

    Signals Based Marketing with Kevin White of Common Room
    Dec 26 2024
    In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.
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    26 mins
  • Unlocking Explosive Growth - Tom Hunt's LinkedIn & Podcasting Strategies (Million Dollar Mastermind)

    Unlocking Explosive Growth - Tom Hunt's LinkedIn & Podcasting Strategies (Million Dollar Mastermind)
    Dec 12 2024
    In this episode, Larry Weidel interviews Tom Hunt, CEO of Fame, who shares his incredible journey from bootstrapping to $3.8M ARR. Discover how he built a thriving business using the power of LinkedIn and podcasting. Tom reveals his organic growth strategies, the importance of personal branding, and why every entrepreneur should consider starting a podcast. Unlock explosive growth for your business.
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    54 mins
  • Building 5 Agencies In 2 Years with John Ghiorso of Orca Pacific

    Building 5 Agencies In 2 Years with John Ghiorso of Orca Pacific
    Nov 28 2024
    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks. John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.
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    30 mins
  • How & Why We Acquired Lychee (Solo Episode)

    How & Why We Acquired Lychee (Solo Episode)
    Nov 14 2024
    In this episode, Tom Hunt delves into the recent acquisition of Lychee, a company specializing in AI-powered short-form video clip production. He shares his initial skepticism and the strategic considerations that led to the decision, including potential synergies and due diligence. Tom also discusses the integration plan, focusing on maintaining stability and prioritizing growth. He reveals the unique funding strategy employed for the acquisition and outlines future acquisition targets, emphasizing the importance of strategic fit and operational efficiency.
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    13 mins
  • Cofounder Relationships, Content & Money with Rob Moore of Progressive Property

    Cofounder Relationships, Content & Money with Rob Moore of Progressive Property
    Oct 31 2024
    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt sits down with Rob Moore, the Director of Progressive Property. Rob shares his incredible journey from building the UK's largest property training company to becoming a content creation powerhouse. Discover the secrets to successful co-founder relationships, learn how to leverage content for business growth, and gain a fresh perspective on money management. Rob challenges conventional wisdom and encourages listeners to take control of their financial future. This episode is a must-listen for B2B entrepreneurs looking to build strong partnerships, create compelling content, and achieve financial freedom.
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    31 mins
  • Anatomy Of A Viral LinkedIn Post

    Anatomy Of A Viral LinkedIn Post
    Oct 17 2024
    In this episode, Tom Hunt discusses the anatomy of a viral LinkedIn post, sharing his secrets to achieving 70,000 likes and 10,000,000 impressions. Drawing from his experience of creating multiple viral posts, he outlines a six-step formula that focuses on strong copywriting skills, an engaged account, and a compelling image. He emphasizes the importance of a captivating hook, continuous learning and optimization, and the strategy of challenging obvious beliefs to spark engagement and attract comments from outside your network. Tom provides concrete examples from his own posts, including one that garnered 300,000 likes, and offers to help listeners who are willing to test his formula.
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    16 mins
  • Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM)

    Trolling, LinkedIn & Cold Calling with Jack Frimston of We Have a Meeting (WHAM)
    Oct 3 2024
    In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Jack Frimston, the Director of We Have a Meeting (WHAM). Jack, a sales expert who has successfully used cold calling and LinkedIn to generate leads for his business, shares insights on how to excel in sales. He emphasizes the importance of cold calling and provides tips on how to do it effectively, particularly highlighting the significance of the first 5 seconds of a call. Jack also discusses the impact of AI on the sales landscape and how to use it without sounding robotic or impersonal. He shares his journey in sales, including his experience in a boy band and on a cruise ship, before co-founding WHAM. The conversation also touches upon the importance of recruitment, training, and content marketing in the context of sales.
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    30 mins
  • [Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable

    [Greatest Hits] The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
    Sep 26 2024
    In this greatest hits episode of Confessions of a B2B Entrepreneur, we revisit a masterclass with Justin Rowe, the CEO of Impactable. Justin shares his inspiring journey from using LinkedIn for job hunting to building and selling a thriving LinkedIn-focused agency. He provides a detailed breakdown of his proven two-layer LinkedIn ad strategy, offering timeless advice for B2B entrepreneurs looking to leverage LinkedIn's power for business growth.
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    40 mins