• Content, Clicks, & Convert: The Marketing Playbook

  • By: Alyssa Daza
  • Podcast

Content, Clicks, & Convert: The Marketing Playbook

By: Alyssa Daza
  • Summary

  • Ready to transform your digital marketing approach? Join me, Alyssa, as we dive into actionable strategies that bring real results for your business. I’ll help you navigate the world of online growth, making content creation and social media engagement feel effortless. Say goodbye to guesswork and hello to a clear path forward that propels your small business. Whether you’re just starting out or looking to scale, this podcast is your roadmap to building powerful connections and conversions. Together, we’ll explore proven techniques for crafting content that resonates, developing email funnels that convert, and creating lead magnets that grow your audience. It’s time to position your business as the go-to solution for your ideal customers, driving engagement, loyalty, and lasting growth. Subscribe now, and let’s elevate your digital marketing game to turn clicks into customers and followers into loyal fans. I can’t wait to guide you on this journey!
    Copyright 2025 Alyssa Daza
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Episodes
  • 05: Boosting The Visibility Of Your Small Business With a Blog
    Jan 8 2025

    In this episode, we explore why blogging is a powerful tool for small businesses and how it can elevate your digital marketing strategy. From improving your SEO and driving organic traffic to showcasing your expertise and repurposing content, blogging provides numerous opportunities to grow your online presence. Whether you're a beginner or looking to refine your blogging strategy, this episode will give you actionable tips to get started and stay consistent!

    What you'll learn in this episode:

    1. Why blogging is essential for small business success.
    2. How blogging boosts your website’s SEO and helps you rank on Google.
    3. The dual benefits of blogging: attracting new visitors and nurturing current audiences.
    4. How to use blogging as a foundation for social media content and repurposing.
    5. Practical tips for creating a consistent blogging schedule, optimizing for SEO, and engaging your readers.

    Loving this this podcast? Join my email list for more!

    Follow me on Instagram!

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    16 mins
  • 04: Building Up to a Sustainable Social Media Posting Routines to Go From Overwhelmed to Organized
    Dec 6 2024

    In this episode, we dive into the importance of consistent posting on social media and how it can help you grow your reach, attract new audiences, and nurture your existing followers. We explore practical strategies for building a sustainable content creation habit, including batching content, planning posts around content pillars, and scheduling ahead. Whether you're overwhelmed by the idea of posting daily or unsure where to start, this episode offers bite-sized steps to help you create a strategy that works for your unique schedule and goals.

    In this episode, you'll learn:

    1. Why is posting consistently important for social media growth?
    2. How does batching content help with creating a sustainable posting routine?
    3. What are content pillars, and how do they guide your content planning?
    4. How can I make the habit of consistent posting feel more manageable?
    5. What are the benefits of planning captions and post types in advance?

    Loving this this podcast? Join my email list for more!

    Follow me on Instagram!

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    14 mins
  • 03: Unlocking the Power of Email Marketing and Effective Lead Magnets
    Nov 6 2024

    Unlock the secret power of email marketing and watch your business thrive! This episode of Content, Clicks, and Convert promises to reveal how email marketing can be your most reliable tool for direct communication, offering a stability that social media just can't match. Learn the art of crafting irresistible lead magnets—like ebooks, mini courses, and quizzes—that not only captivate but also convert by gathering valuable contact information. I’ll walk you through repurposing existing content into compelling lead magnets, with examples like transforming webinars into ebooks and leveraging platforms for dynamic mini courses. Plus, discover the charm of automated email challenges and quizzes as an engaging way to elevate your marketing strategy.

    I’m not just sharing strategies; we’re building a community. Your questions fuel future episodes, and I’m all about connecting with you to enhance your Instagram game. Swing by my website to take a free quiz that will assess and refine your social media tactics, with personalized tips and a bonus video to boost your digital presence. I’m grateful for your support and excited to offer you more strategies and insights in upcoming episodes. Don’t forget to explore the show notes, visit my website for more resources, and join our growing community by subscribing and leaving a review.

    Loving this content? Join my email list for more!

    Follow me on Instagram!

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    15 mins

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