Ever wondered how an architectural firm can evolve from its Alaskan roots to making a significant impact in Arizona’s luxury development scene? In this episode of The Paradyme Shift, we sit down with Rob Sampson, Vice President of Selberg Associates, to dive into his 25-year journey with the firm and how he helped lead it into a new era of architectural innovation.

Rob shares the unique story behind Selberg Associates’ move to Arizona, their deep family-oriented values, and their game-changing projects in Mojave County, such as the renowned boat and RV storage facilities in Lake Havasu. We also explore the origins of Paradyme Storage and how it became a prime example of meeting client needs and exceeding expectations.

In addition to Selberg's architectural prowess, Rob highlights the essentials of product development and team collaboration. He emphasizes how the firm balances desirability, affordability, and efficient production to bring high-demand projects to life. Learn how they work with clients and media to generate excitement, ultimately creating a cohesive and motivated team that delivers exceptional outcomes.

One of the most exciting parts of this conversation dives into the rising trend of barn caves and barn dominiums, which seamlessly blend rustic charm with modern luxury. Rob discusses how these innovative housing solutions, from Tennessee to the Ozarks, cater to unique living preferences while offering open floor plans, expansive views, and elegant design features.

As we wrap up, Rob gives us an inside look at the launch of a new luxury spa in Haikabasu, Arizona—inspired by Scottsdale and Dubai's grandeur. Designed with cutting-edge amenities like a Dubai-style pool and wellness-focused services, this project reflects the firm’s dedication to bringing world-class luxury to local communities.

Join us for this insightful conversation and explore how Selberg Associates is redefining architecture, community, and the future of modern living.

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