In this episode of the Cruise Control podcast, Kevin Davis interviews Matt Jones, owner of Harker Heights Detailing & Ceramic Coatings, who shares his journey from 22 years in the army to becoming a successful business owner and social media content creator. Matt discusses how he transitioned into the detailing industry, starting with a hobby that quickly became a passion. His unique approach to social media marketing, particularly his use of short, funny, and engaging videos, has garnered millions of views and significantly boosted his business.

Matt also dives into the challenges of balancing family life with entrepreneurship, the importance of finding the right team, and his strategy for cracking social media algorithms.

Key Takeaways:

1. From Military to Business: After serving 22 years in the army, Matt transitioned to detailing, leveraging his discipline and focus to build a successful business.
2. Power of Short-Form Content: Matt's viral success came from focusing on short, humorous, and engaging videos that connect with his audience, driving traffic to his business.
3. Cracking the Social Media Algorithm: Matt shares his journey to mastering social platforms by experimenting with different content types and learning from what worked, especially using short reels and TikToks.
4. Efficiency in Communication: To save time, Matt uses videos to answer frequently asked customer questions, streamlining his sales process and improving customer service.
5. Balance and Growth: Matt emphasizes the importance of finding time for family while running a business, and how hiring the right team has allowed him to scale without sacrificing personal life.

Get your one-stop success solution at www.detailersroadmap.com!

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Summary:

In this episode of Cruise Control, Kevin Davis interviews Kato and Eric, founders of Tintwiz, a CRM software designed for window tinters, detailers, and paint protection businesses. Launched in 2018, Tintwiz helps businesses streamline operations by managing leads, scheduling, invoicing, and customer communications. The software is priced at $100 per month, offering unlimited users and integrations with Google Maps and QuickBooks.

Throughout the discussion, the guests emphasize the importance of educating the industry and building a strong community. They share success stories of businesses that have significantly increased their revenue through Tintwiz. The episode also touches on branding, marketing strategies, and the value of investing in the industry through memorable experiences.

Key Takeaways:

1. Introduction to Tintwiz:
   • Tintwiz is a CRM software tailored to the needs of window tinters, detailers, and paint protection professionals. It simplifies business operations by integrating lead management, scheduling, invoicing, and communication features.
   • Priced at $100 per month, it offers unlimited users, Google Maps integration for scheduling, and QuickBooks sync for invoicing, making it a cost-effective solution for small businesses.
2. Education & Community Engagement:
   • The founders stress the importance of educating users about the benefits of Tintwiz, ensuring that businesses understand how the software can help them grow.
   • The company’s strategy includes participating in industry events, offering hands-on support, and using real-life users at their event booths to answer questions.
   • They focus on contributing to the community, offering resources for education and hospitality rather than hard selling.
3. Challenges in the Industry:
   • Many window tinters and detailers still rely on outdated methods like paper and whiteboards, which creates inefficiencies.
   • Tintwiz addresses these challenges by offering digital solutions that improve business operations, reduce manual errors, and enhance workflow.
4. Success Stories:
   • Users of Tintwiz have reported doubling or even quadrupling their business revenue after adopting the software.
   • The software’s benefits go beyond financial success, improving job satisfaction, employee morale, and offering business owners more freedom.
5. Marketing & Branding Strategies:
   • The team shares their experience of sponsoring Gary Vee’s event, which significantly boosted their brand exposure.
   • Tintwiz focuses on creating memorable and useful marketing experiences, such as branded gifts and community-driven events.
   • They emphasize the importance of investing in marketing through channels like Google ads, Yelp, and SEO, understanding the fundamentals of cost per consultation and return on investment.
6. Features of Tintwiz:
   • Core features include lead management, scheduling, invoicing, automatic review requests, and saving before-and-after pictures, all in one platform.
   • The software's simplicity and integration with popular tools make it user-friendly for both new and experienced business owners.
   • With the ability to handle multiple users, Tintwiz fosters collaboration and efficiency in businesses.

Get your one-stop success solution at www.detailersroadmap.com!

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Summary:

In this episode of the Cruise Control podcast, host Kevin Davis is joined by Jason Otterness and Eric Joseph at WCFT Window Auto Glass Week. They dive into their journey within the detailing industry, discussing entrepreneurship, their companies (Car Supplies Warehouse, Optical Films, Detailwise), and their growth strategies. The conversation covers the challenges and rewards of starting product companies, running detailing businesses, and the importance of building a community around their ventures. They also touch on the value of constant learning, the necessity of strategic problem-solving, and balancing creativity with practicality in business.

Key Takeaways:

1. Entrepreneurship in Detailing:
   • Both Jason and Eric transitioned from detailing services to creating product companies like Car Supplies Warehouse and Optical Films. They emphasize the passion-driven nature of detailing, with Jason noting how lucky he feels to have found something fulfilling early in life.
   • Kevin highlights that the entrepreneurial journey often involves trying multiple ventures, learning from mistakes, and continuously evolving.
2. Scaling Challenges:
   • The detailing business, being labor-intensive, is challenging to scale. The team explored e-commerce and product development as solutions to these limitations.
   • Optical Films emerged from the need to support shops with quality products, and they developed the brand through partnerships with manufacturers to create innovative film solutions.
3. Value of Community & Training:
   • Both guests stressed the importance of building a community around their products, offering free training to customers to ensure success in using the products. Training is seen as essential, not just in technical aspects but also in running the business itself.
   • They also discussed creating educational content through YouTube and providing mentorship to other business owners.
4. Problem Solving & Strategic Thinking:
   • Jason considers himself a "strategic problem solver," who enjoys working behind the scenes to ensure things run smoothly in the face of new challenges. His role in balancing creativity with practicality is vital to their ventures’ success.
5. Product Development & Innovation:
   • The team emphasizes the hard work behind developing new products like Optical Films, where they focus on constant research and innovation. They believe that their experience as installers helps them develop products that meet industry needs.
   • They stress that the best product companies come from real-world experience, addressing problems they faced themselves.
6. Business Advice:
   • Jason advises that if you can't fit a business plan or process on a single page, it’s too complex and likely not executable. Simplicity is key to operational success.
   • Eric advises continuous learning and resilience, explaining that business failures are inevitable, but each challenge provides an opportunity for growth.

This episode provides practical insights into scaling a detailing business, fostering community, and the importance of adaptability and constant learning in entrepreneurship.

Find out more: www.carsupplieswarehouse.com.

Get your one-stop success solution at www.detailersroadmap.com!

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