I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that.

Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation.

Do you, as a content creator generally or an audio podcaster specifically, need to be on video?

You might've heard me say this before, but unless you've signed a contract or have a boss or a sponsor telling you that you have to do something, you can (mostly) do what you like.

Follow laws and platform terms and conditions, and the rest is pretty much up to you.

But I think a lot of anxiety about this comes from a sense that what we're doing isn't reaching enough people, and, maybe, just maybe, video might actually help.

And, frankly, it might. But it might not. Opportunities are everywhere, but opportunity cost is real. No one can guarantee your results.

If you're not interested in doing video, you don't have to do video. You have my blessing. Don't feel bad. Work on what you want to work on.

But here's the thing...

I want you to be ready to take opportunities when they present themselves.

Some of those opportunities might require you to be in front of a camera.

I don't want you to turn down a huge opportunity because you don't have enough camera experience to not feel nervous.

I have a prescription for you. Try it and let me know how you get on.

For more information about today's show, head over to JohnLacey.com