• Don't be the best, be the favourite

  • Oct 3 2024
  • Length: 5 mins
  • Podcast

Don't be the best, be the favourite

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  • Summary

  • Col’s family is bottle feeding four sheep, and one of them is the clear favourite.

    When Col finds himself deciding which sheep he wants to hang out with, he always chooses the one with the personality, the energy, the “spunk”.

    If you’re running your own small business, you need enough clients to make it work. For the clients to choose you, you have to be their favourite. Even better, if you attract them by being you - by showing your energy, your personality, your “spunk” - you stand a much better chance of attracting people you'll like working with, and enjoying the work.

    As Jay Acunzo says, you don’t have to be the best, you just have to be enough peoples' favourite.Go you good things.
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