In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decision-making, and what it takes to scale sustainably in a tightening market. Tune in for a deep dive into what worked, what didn’t, and how we’re sharpening our growth strategies for the future.

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00:00 Introduction

05:52 Navigating Black Friday Predictions

16:01 Learning from Mistakes: Agency Expectations

21:01 Projections and Lessons Learned

30:04 Inputs vs. Outputs in Revenue Projections

35:17 Navigating Challenges in DTC Business

44:48 Facing Reality: Leadership and Accountability

52:36 Lessons from Past Failures

55:25 Rapid Decision-Making and Opportunity

01:00:36 Building a Strong Internal Team

01:05:15 Testing Pricing Strategies for Sales

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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